One rapidly growing industry is Healthcare, contributing its best to the local economy. And over time, it has evolved from result-centric to patient-centric (quality care, patient satisfaction, and minimized cost). With its spread wings, technology has entered the healthcare sector with transformative solutions, assisting many healthcare providers in securely managing data. Further, it's a reliable source for integrating numerous procedures to hype productivity and high value.

Technology is overtaking all the outdated practices and methods and empowering healthcare providers and companies that provide world-class services to their patients. Currently, healthcare processes are constantly countering various issues like ineffective communication between medical and non-medical teams, never-ending paperwork, dependency on old legacy work models, data security concerns, siloed patient records, patient-service shortcomings, and more.

Salesforce identified this crisis situation and created a product that caters to all sorts of healthcare service providers' needs by addressing inconsistencies and enhancing overall satisfaction. And that product is rolled out in the market with the name of Salesforce Health Cloud.

Explore what Salesforce is Health Cloud and what benefits it claims to render to Healthcare providers.

What is Salesforce Health Cloud?

Salesforce Health Cloud is a cloud-based healthcare Customer relationship management (CRM) platform built on Salesforce. It is designed especially to cater to the needs of healthcare and life science organizations and empower them with enhanced care delivery.

Health Cloud develops an ecosystem that brings everyone together: admins, patients, and service providers facilitating the power of social, mobile, and cloud technologies and accessing entire information from one platform. This promotes a patient-centric approach in the organization, allowing employees to serve efficiently.

Salesforce also branched out the capabilities of Health Cloud for Insurance companies enabling them to build relations between payers and members and encourage productive and efficient engagement.

Several small and large biotech and pharmaceutical companies benefit from creating patient support programs with Salesforce Health Cloud.

Being a clinically focused platform, Salesforce Health Cloud provides assistance with procedures like:

Benefits of Using Salesforce for Healthcare Companies

Some challenges are there that Salesforce Health Cloud not only solves but also puts a lot of interesting benefits for Healthcare companies.

Here are some of them:

1. Delivering the best Patient Experience

A challenge faced: Different parties in the healthcare unit have different bundles of data scattered all over the database. It was getting tedious work to consistently provide services to the patient with all the updated information on hand.

How Salesforce solved it: Within the Salesforce CRM, you can easily integrate the entire experience cycle of the customers to stay updated with every touchpoint of their journey. Health Cloud offers a holistic view to everyone having access to the system and enables them to utilize the information to deliver more relevant and connected experiences.

Read Also: How to Integrate Your Salesforce Instance With Third-Party Apps

2. Data Security and Compliance

A challenge faced: Not only finance-based service providers but Healthcare industries were also facing data breach issues. Without tough security and unbreakable algorithms, it has become easier for anyone to sneak peak or copy confidential data, possibly causing damage to millions.

How Salesforce solved it: Salesforce Healthcare CRM simplifies many processes by encrypting confidential data of the patient and the healthcare unit. In addition to that, you also get to have full control over access, so you will permit relevant users to view patient details and provide consultation accordingly.

3. Automated Workflow

Challenges faced: While treating numerous patients daily, healthcare professionals must have prescriptions, past test reports, and medication details available hands-on. Being time-consuming and complicated methods, traditional database management systems weren’t allowing them to do so.

How Salesforce solved it: To resolve this issue, Salesforce got Automated Workflows for patient referrals and prescriptions with Salesforce Pharma CRM. These automated processes sustain patient data immediately, saving you overhead costs, time, and resources.

4. Performance Monitoring

Challenges faced: When you work in pharma, monitoring is one aspect that challenges you a lot in different circumstances. Be it the need for medical equipment, pre or post-discharge of records, management of appointments, or medical or non-medical staff performance, monitoring everything at once was not happening.

How Salesforce solved it: Salesforce for Pharms offers a system for healthcare professionals and caregivers to organize internal team task management, seamless engagement with patients, schedule appointments and keep track of their ongoing treatment.

Moreover, to create a variety of modules and work easily, Healthcare CRM raises service quality by inviting customer feedback and storing accurate information.

5. Maintenance of accurate and precise Patient Records

Challenges faced: Every person managing a patient’s profile must create and maintain up-to-date patient records, including information like medication, in and out of patient’s treatment history, concerned care provider details, payment information, health insurance data, prescription, test reports, emergency person’s name, and contacts.

How Salesforce solved it: Salesforce Pharma CRM keeps accurate and concise patient information and puts it all together in one single dashboard. This entitles providers to offer personalized and better care services to all patients.

Overall, Salesforce is a powerful tool that can help healthcare companies improve patient engagement, care coordination, operations, analytics, and compliance. If you’re dealing with similar issues and believe Salesforce implementation is the solution, connect with our experts today. We are here to help you with smooth Salesforce Health Cloud implementation and ease out all the robust processes for you.