Video consumption has increased by leaps and bounds, especially in the wake of the coronavirus pandemic. The tremendous benefits of video marketing have prompted businesses to invest in video SEO. Video sharing and streaming platforms like YouTube are increasingly becoming the go-to for online advertisers.
YouTube is the largest video search engine in the world and the second largest after Google. The number of YouTube users reached 2.3 billion in 2020. The popularity of YouTube only continues to grow. The platform also has its own subscription service called YouTube TV. Cable TV services powered by the Charter Spectrum allow users to sign up for YouTube TV.
Why Use YouTube as a Marketing Platform?
As mentioned before, YouTube is the largest search engine not named Google. It is ranked as the second most popular social media platform when it comes to global engagement. The first is Facebook. Nowadays, most people spend their leisure time watching videos. Surveys show that most users prefer video branded content to text-based content. This brings us to another important point. Video content has less competition than text content. YouTube SEO is also quite easy to perform using keyword research.
What is YouTube Keyword Research?
Keyword research is a critical component of search engine optimization (SEO). It involves mining relevant search queries and terms users type into search boxes on search engines. Keyword research enables marketers to create content as per the needs and aspirations of their target audience. It also helps improve organic traffic.
Keyword research on YouTube involves identifying relevant search items viewers enter in their YouTube search bar when looking for content. It also helps content creators identify the number of users searching for a particular keyword and its variants.
With keyword research, you can improve your video rankings on YouTube. Furthermore, you can create videos that you know will appeal to your audience. YouTube keyword research can be extremely useful to small businesses and individuals who cannot afford to outsource marketing. Retailers, eateries, and other small ventures can make use of YouTube keyword tools to expand their audience base.
How To Perform Keyword Research?
Using keywords that are in common use can drive engagement to your channel. You can use both YouTube and traditional keyword tools like Google Search and Moz to search for keywords. You can use tags to categorize your content. The misdescription box can be used to insert relevant keywords and tags. Consider using long-tail keywords to improve the rank of your video. You can also find appropriate tags by viewing high-ranked videos. This exercise can provide you with insights to use relevant keywords for your content.
Which Tools Should You Use to Research Keywords for YouTube?
There are many YouTube keyword research tools available online. Each comes with its own set of features and functions. Here are some of them:
AHREFS
Ahrefs is widely used by marketing analysts. It offers a vast collection of SEO, keyword research and identification and competitor analysis tools. It is designed to mine keywords from as many as 171 countries. No wonder it’s popular with marketers and businesses. It is a paid-for service available in four pricing tiers, with the initial price of $99 a month. You can avail the seven-day trial version for just seven bucks.
TubeBuddy
With TubeBuddy, you can explore tags related to your search terms. It is quite easy to use. You can view the overall score of your search terms, their competitiveness, and the number of terms they were searched for. The best thing about TubeBuddy is that it is free to use. You can install it as a Chrome extension.
How Can I Track My YouTube Videos Using Rank Checkers?
You can also track the performance of your video using various rank checker tools. Websites such as ytrank and georanker allow you to track your YouTube video ranking. For checking the rank of a YouTube video, you need to add the URL of your video as well as keywords on the tracker website. You can also monitor the performance of your competitors using rank trackers.
Video marketing is becoming increasingly competitive. Whether you are a new entrant or an existing business, you need to leverage video marketing to achieve growth in your business endeavors. By using the right keywords and making quality content, you can improve your video rankings on search engine results pages.
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