The general structure of an argumentative text consists of an introduction, development and conclusion. Be careful here the order must be respected! Each of these parts has a different function within the textual composition.

In the introduction we present the issue that will be treated throughout the text as well as the position that will be developed regarding the issue.

The development is the argument and can be considered the heart of the text, which is why it usually has more than one paragraph. In general, each argument in defense of the matter must correspond to a paragraph.

The conclusion is the final part of the text. It is the moment where the central thesis will be resumed, now based on arguments developed during the text.

Knowing the structure makes it easier to understand why an argumentative text needs to have certain characteristics.

When an argumentative text is constructed from an objective dissertation, the author does not identify himself to the reader, thus presenting arguments in an impersonal way.

This gives the text a sense of impartiality, even when the author's opinion is being expressed. Undoubtedly, it is the type of argumentative text that is most seen on the web, but there is still a subjective vision.

In the case of this dissertation, the first person singular is used, so that it is quite evident that the opinion belongs to the author of the text.

It is important to consider that, when choosing one of the ways to build the argumentative text, it is essential to follow it to the end.

How is the introduction of an argumentative text?

Unlike the experience of the student, who will certainly read to the end, this is a crucial moment for the web content producer: since it is when the reader decides whether to continue reading the text or not. And without an introduction, at least attractive, the reader will not follow until the end.

Some suggestions that we will give you can help you shape the beginning of the text in a more attractive way.

There is an infallible characteristic of good argumentative texts that can be applied to all your blog posts. All? Yes all. And which one is it? Be clear and objective!

Giving clarity and objectivity to the text demonstrates knowledge, security and authority on the subject.

So, at that early stage, it's important to use powerful mentions or quotes, rhetorical questions, or facts and examples that reinforce what you want to talk about.

In content marketing there are some specificities: telling stories and asking questions that the person would ask themselves are good ways to attract your reader from the beginning of your text.

It is suggested that you always have a good understanding of the person with whom your text is going to speak. Now, next, we will introduce some introductory examples.

Introduction with Narration

"Johana is 18 years old and wants to study journalism at university. Today, her life in high school asks her for elections and she already knows: she will have to study at least eight hours every day to achieve her dream. Like Johana , there are millions of young people who spend most of their days on books studying. Could it be that the current teaching model is working well in the country?"

This is an example of an argumentative text introduction that presents the story of a character to reinforce the writer's opinion, in this case, about the traditional model of education.

Clearly, it is possible to perceive that he will ask questions about the current educational system. That is positive because the reader can tell that the author is going straight to his point.

Concept introduction

Another possibility to attribute value from the beginning of your text is conceptualizing the topic on which you are going to write. For example, in this post, a good tip would be to start like this:

"Argumentative texts are those that present resources, justifications and allegations with the main objective of persuading the reader about a certain point of view. But, is it possible to use elements of this textual type also to write blog posts? Is it possible to remember those elements to build a good dissertation?"

Introduction with mention

"Imagination is more important than science, because science is limited, on the other hand, imagination reaches everyone."

The phrase of the scientist Albert Einstein can be an invitation to reflect on the number of hours that young people have to study in the subjects to gain admission to higher education. Is it possible to say that the education system is forming people?

Bringing other people's ideas into your text can give your point of view more credibility. This element can become a valuable point of connection with the reader, once the quote draws attention to the topic.

What is the structure of an argumentative text?

The argumentative texts must present 3 elements:

Perhaps you are thinking that you have seen that division with the names of: introduction, middle and end.

But, in the case of argumentative texts, there are many structures that are possible. The text can start with:

Thesis

That is the traditional structure. This text begins with the presentation of the thesis in the introduction, which is defended through the arguments developed in the following paragraphs and, finally, resumed in the conclusion.

Starting with the thesis is a good way to build a succinct and honest introduction, which tells the reader what the goal of the text.

Arguments

In that case, the arguments are presented first and their logical development leads to the thesis. The idea is to guide the reader's reasoning, so that he coincides with the conclusion of the text as he reads it.

This is a good structure to arouse curiosity or to present opposing opinions, which can make the reader close to the argument if it is not shared from the beginning.

A good example of text format for the web that is usually built following this structure, are those that explain to the reader why to invest in a CRM (or any other product), for example, that can be beneficial for the company.

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