An SEO audit, or even a technical SEO audit, is a natural part of any company's life. And that's because this is the best way to figure out where you are doing right and where you need to improve your processes. Also, because they are usually quite affordable but yield such crucial information, it is a shame not to have one done regularly.
Why Does Your Company Need An SEO Audit?
Improving SEO practices can be quite a difficult task for many companies. That's because there are a lot of processes that need to be taken into account. SEO isn't just about how well your blog post performs or how many likes your social media page gets. It's about careful research and comparing what you are doing with what your competitors are doing. That's why it can be tricky for some owners and managers to understand what SEO is full. Luckily, there are some ways they can improve their SEO practices with the help of carefully crafted analyses that can give a lot of information about what your company needs to be doing for it to perform at optimum efficiency.
And one of the most popular methods is having an SEO audit done by a professional company. This audit is very similar to any other audit one might have for any other aspect of a company. That means that a team of professionals comes and takes a very close look at how you're handling your SEO processes. This way, they gather essential information that can help both you and them come up with suggestions for the future and solutions to the problems that you might be facing. This type of audit is usually the first step in creating a new SEO strategy that can improve the way people engage with your company and the number of clients you can eventually get.
But you don't need to do an SEO audit only when you want to develop new solutions for your SEO strategy. This kind of audit can be done regularly to see how well your company performs. Many businesses, especially smaller ones, think they need an audit only when they run into trouble or want to change something, and that's not true. They can have an audit any time they feel like it to see what they are doing right and where they need to improve their efforts. Granted, it may take some time each time you request an audit, but it may be worth it if it can help you improve your SEO practices in the long run.
What Are The Three Things You Should Look For In A Company You Want To Hire For An SEO Audit?
Finding the right company to do your SEO audit can sometimes be challenging. That's because many of them are on the market, each with different offers and proposals for companies. One thing one should look for when picking the right company to work with is how the company will present the data gathered from the audit. Not all companies out there do a detailed analysis; some may just run through their checklist and put the data they get in a table. Others may have a more detailed approach, creating a report that includes an interpretation of the data and even suggestions on improving certain aspects of your business SEO-wise. So always make sure that you pick the right company for you.
Another thing businesses need to be careful of when picking the right company for an SEO audit is the experience that the company they choose has. The ideal situation is to find a company with a lot of experience. That usually means that they have been around for some time now and already know what they need to do to deal with your audit. But sometimes, experience isn't all that matters. That's because there are a lot of newer companies out there that are already doing an excellent job for their clients. That's because SEO is a permanently improving process. And younger people may have some new ideas and approaches when auditing a company on their SEO practices. Whatever you feel like picking, make sure that you check and see how long the company has been on the market and how much experience it has with clients similar to you.
Thirdly, anybody looking for a company to hire for an SEO audit might want to check the price of such an audit. SEO isn't the right place to get stingy with your money. But many scammers want to take advantage of business owners and managers who don't know much about what SEO is and how it works. Some may ask for higher than standard prices and do half of the work other companies would do. Others may go the other way and ask for a lower price to get more clients but do a poor job of the whole audit. So, to avoid getting scammed this way, make sure that you do some proper research before choosing the company you will be working with.
Can't I Do The Audit Myself?
This is a possibility as well. There are a lot of templates for checklists and even guides that can help anybody that wants to do an internal SEO audit for their company. But the problem arises when you must interpret the data you've gathered. This is where things get a bit difficult. That's because not everybody knows what optimal figures for a company of their size should be. And that's why it should always be left to the professionals.
Why Is A Technical SEO Audit Important?
For your company to perform at its best, you mustn't leave any stone unturned to improve it. And that means checking everything SEO-related. That includes having a technical SEO audit done. Although many might consider that this isn't as important as a regular audit of the SEO practices, it actually can boost your visibility on different search engines. You run your website and social media pages without making any significant changes. That's because this type of audit deals with, as the name suggests, the technical aspects of SEO. That means it takes a very close look at how your site is built and what may be slowing it down or ranking it lower than it should be.
A technical SEO audit is essential for both new and old businesses. That's because this way, they can get a very clear image of what they are doing right with their websites and what needs to be improved. Smaller businesses can benefit from this by creating very efficient websites. This way, they can begin their journey with the right tools. On the other hand, older and bigger companies can benefit from these audits because they can find out what they are doing wrong. Over time, websites can become obsolete and start to drop in the ranking of search engines. That's when such an audit is necessary. This way, companies can see what they are doing wrong and improve those areas, or they can choose to rethink their whole websites.
Companies should think about a technical SEO audit like a periodical cleaning. From time to time, you need to air out everything and get rid of the stuff you are no longer using. That's because you don't want to carry around dead weight, which slows you down and doesn't leave room for newer stuff. This is what an audit does. It identifies what you should get rid of to be better at what you are doing. This way, you don't risk eliminating something that you might need later on or that is performing well in the present.
What Are Some Of The Things That A Technical SEO Audit Looks For?
Like any other audit, a technical SEO audit for your company's website has a few issues that it usually looks for. For instance, one such aspect that the audit looks for is the website's security. The website needs to be HTTPS certified to be considered safe. And that's because data security is a crucial issue these days. More and more measures are being taken to ensure that the data on websites are safe. That's because this way, your potential clients know that they can trust you with their data. This improves your standing among other websites and guarantees a front spot in almost any search.
Another issue a technical SEO audit looks for is how you structure your website's information. That means that the auditor will check to see if you use internal links in your articles or posts if your posts are correctly formatted and if the keywords used are suitable for your actions. This might be the most familiar part of a technical audit to anybody, and this is done to ensure that you have relevant information on your site and are presenting it the way you should. Also, most improvements usually suggested after an audit is regarding these aspects.
Is This Kind Of Audit Expensive?
A technical SEO audit isn't usually more expensive than a regular audit of your SEO practices. Sure, it may deal with a different part of your business, but it is generally quite affordable for many companies. You should always consider having one done for you instead of just “trusting your guts” when improving your website ranks.