Business Process Management (BPM) is a powerful tool for businesses looking to improve their operations and achieve better results. There are three main types of BPM: horizontal BPM, vertical BPM, and full-service BPM. Each type of BPM has its own unique advantages and applications. In this article, we will explore each type of BPM in more detail and discuss how they can be used to benefit businesses.
Horizontal BPM:
Horizontal BPM is focused on improving processes within a single department or function of an organization. It aims to streamline processes, eliminate inefficiencies, and improve productivity. Social Media Marketing is a perfect example of a business function that can benefit from horizontal BPM. By automating tasks such as scheduling posts, responding to comments, and analyzing data, businesses can improve their social media performance and achieve better results.
Another example of horizontal BPM is in the area of Logo & Branding. By streamlining the design and approval process for logos and branding materials, businesses can ensure consistency and quality across all of their marketing materials. This can help to establish a strong brand identity and improve customer recognition and loyalty.
Vertical BPM:
Vertical BPM is focused on improving processes across an entire business function, from end-to-end. It involves a more comprehensive approach to process improvement and requires collaboration across different departments and functions. Business Process Automation is a great example of vertical BPM. By automating processes such as order processing, invoicing, and inventory management, businesses can reduce errors, increase efficiency, and improve customer satisfaction.
Full-service BPM:
Full-service BPM is the most comprehensive type of BPM, as it covers all aspects of an organization's operations. It involves a strategic approach to process improvement and requires a deep understanding of the organization's goals and objectives. Social media marketing can benefit from full-service BPM by integrating social media activities with other business functions such as sales and customer service. By creating a cohesive approach to social media marketing, businesses can achieve better results and improve overall customer engagement.
Another example of full-service BPM is in the area of supply chain management. By implementing a comprehensive approach to supply chain management, businesses can improve their efficiency, reduce costs, and improve customer satisfaction. This can involve automating processes such as procurement, inventory management, and shipping.
In conclusion, there are three main types of BPM: horizontal BPM, vertical BPM, and full-service BPM. Each type of BPM has its own unique advantages and applications. Social media marketing, business process automation, and logo & branding are just a few examples of business functions that can benefit from BPM. By implementing a strategic approach to process improvement, businesses can achieve better results, increase efficiency, and improve customer satisfaction.
