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Digital marketing services and advertising offerings encompass things to do that assist promote a commercial enterprise digitally via a variety of online advertising and marketing channels. To prevail in the aggressive online area you want to take benefit of all accessible advertising channels.

To cowl the improved demand from clients, the time period full-service digital advertising enterprise was once born. A full-service digital marketing agency offers its clients a wide range of services from SEO to paid campaign management and website development. In this article, you will learn about the most popular digital marketing services offered by digital marketing agencies.

Search Engine Optimization (SEO)

First on the list is Search Engine Optimization i.e. SEO which is the most popular digital agency service and many Digital marketing services start with SEO as their core offering. This is because SEO is the most effective strategy to get organic traffic to your website by achieving high rankings in Google and other search engines. The most famous search engine optimization offerings supplied via groups are:

  • On-Page SEO: On-page SEO services include techniques to make your content search engine user-friendly.
  • Technical SEO: Technical SEO services deal with things like page speed, canonical URLs, SSL, schema, and other elements that help search engines better understand a website's content.
  • Off-Page SEO: Off-page search engine optimization services, or link-building offerings as they are broadly known, deal with elements backyard the boundaries of a website.
  • Local SEO: This type of service is best suited for local businesses.
  • Ecommerce SEO: The process of ensuring that your online store is properly optimized for keywords with purchase intent.
  • Keyword Research: Some agencies offer keyword research as a standalone service.
  • SEO Audit: Another popular service related to SEO is an SEO audit. With an SEO audit, you can assess how well a website adheres to SEO best practices.

Facebook Ads Management

Another popular service offered by marketing firms is Facebook ad management. Both Facebook and Instagram are essential to a complete digital marketing strategy. Some common deliverables of Facebook advertising services include:

  • Paid campaigns are running on both Facebook and Instagram
  • Curating content and creativity for your ads
  • Optimizing performance / reducing advertising costs
  • Monthly reporting

If you are an aspiring digital marketing freelancer or agency, you too can become an expert in Facebook ads and offer it as a service to your clients.

Social Media Marketing Services

Over the past decade, my interactions with clients have made me realize that for them, Digital marketing services mean social media marketing. Social media channels provide a ready-made community and an active audience base that makes targeting and advertising very effective.

Google Ads Management

Google Ads is the platform used to digitally advertise your business on Google. Google Ads gives extraordinary sorts of advertisements such as display, search, discovery, shopping, video, and apps. Agency professionals also provide guidance on what type of advertising works for your business.

Some agencies have a digital marketing academy that provides digital marketing training to clients. It is especially useful for clients as it helps them to be aware of all aspects of digital & revenue marketing and what it can offer to their business.


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