Mobile marketing has been expanding quickly in tandem with the rise in mobile phone usage.
This is why contextually relevant targeting is becoming more prevalent in mobile marketing. When discussing mobile and its context, location and time rank among the most crucial factors. Mobile is a location-based channel by nature since, as its name suggests, it is always in motion.
As a result, location-based marketing-related technologies like geofencing and beacons are becoming increasingly well-liked by companies. Many professionals are already trying out this approach and are included in the Digital Marketing Courses by many institutes.
Geofencing Marketing: A New Approach to Business Promotion
With geofencing, a location-based service, an app or other software programme can use radio frequency identification (RFID), Wi-Fi, GPS, or cellular data to launch a targeted marketing campaign when a mobile device or RFID tag enters or exits a fictitious geographic boundary or geofence.
Exactly Why is Geofencing Marketing Necessary for Businesses?
Geofencing is a powerful tool for reaching and interacting with users on mobile at scale. Unsurprisingly, our most recent study indicated that location-aware notifications are 10x more effective than regular push notifications. To enhance audience segmentation and the distribution of pertinent notifications, mobile geofencing integrates location intelligence and behavioural data into your app. Because it is individualised, timely, and highly targeted, it has been demonstrated to be an effective tool and is highly recommended to add Digital Marketing Courses Module by industry experts.
Several applications for geofencing marketing include:
- Drive customers to your locations by placing geofences near POIs (Points of Interest), such as hotels, airports, or popular tourist destinations, and sending them compelling messages that build a sense of urgency to go to your company.
- Customers are surveyed when they depart your POIs. You will learn more about your company and the in-store experience by asking for consumer feedback. Don't forget to offer rewards or incentives to entice them to finish the survey.
- Add geofences at competitors' locations to intercept customers there in order to change their behaviour by offering them a better deal if they come to your store. You can also learn which demographic of your customers frequent your competitors' establishments by employing this strategy.
- Deliver a special offer or advertise your loyalty programme to customers who have engaged with your campaigns or visited a specific place.
A useful method for establishing a connection with customers is geofencing. You provide your company with a competitive edge by creating an app that uses geofencing technology. This marketing strategy, if used effectively, can increase path-to-purchase conversions, foster real-time engagement, and foster customer loyalty.
Along with the Geofencing Technique, if you want to learn more about the subject enrol in Digital Marketing Courses.
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