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Email marketing is one of the best ways to boost your business. The reason behind this is that it gives you an opportunity to connect with your audience in one on one manner. What email marketing can give you? It gives a return on investment of $42 for every $1 spent.

This is the reason marketing through email is said to be one of the most important pillars of digital marketing.

But if you still want to know what email marketing is, this article is for you. dive deep to find the details.

What Is Email Marketing?

Email marketing is a famous type of marketing where you can send personalized emails to the targeted audience. By targeted audience, we mean that you can segment your email list while using an email marketing automation tool.

What is Email Marketing

When you send a personalized email, it gives you a chance to convince your audience more professionally. Email marketing is a highly effective way of digital marketing that can boost your business if you spend some extra hours framing your strategy.

Around 4.26 billion email users are there in the world. This is a huge market, and ignoring it can be a sign of insanity. Another good news is that email marketing is not only used for major brands, but it is equally beneficial for all types of businesses including small and medium.

Types of Marketing Emails

Emails for your marketing can be promotional, transactional, or updates about your new service launch.

Promotional Emails: Promotional emails are sent to the clients with a clear call to action. These emails are sent to promote your brand on a special occasion such as Black Friday emails.

Re-engagement Emails: Re-engagement emails are a famous method to convince your audience in email marketing. By sending these emails you ping the passive clients to make them active.

Informational Emails: Informational emails are a better way to keep yourself in the hearts of your clients. In this manner, you can make your audience feel that they are important to you. Newsletters are one of the appropriate things in this regard. When you launch something new, you can send a newsletter to the audience where you tell them about what is new. Similarly, you can send updates and announcements about changing of date and venue of your program, etc.

Benefits of Email Marketing

email marketing benefits

Email marketing is a nice way to keep you ahead of time. Countless benefits can be harvested when you implement a clear-cut strategy. Here are the top-notch benefits that you can get in one go:

  • Personalized emails bring more return on investment (ROI)
  • Email marketing boosts your sales when you reach the targeted audience
  • It increases brand awareness
  • Marketing through emails makes your customers your permanent fans
  • Emails help you open a two-way communication workflow
  • You can grow your own audience through an email list
  • Email marketing through email marketing automation channels helps you segment your mailing lists to send the right message to the right people
  • Email marketing increases website traffic when you send clickable links in the email message
  • It keeps customers engaged


To conclude, we can say that you can achieve your marketing goals when you choose the right marketing tool for your business. In this regard, email marketing can be your one-stop solution with maximum growth.

All you need to choose the right email marketing automation tool such as HubSpot, Mumara, MailChimp, etc. to implement the full-scale email marketing strategy.


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