Described by Tap Influence, influencer marketing is a form of marketing that focuses on using key leaders to push the brand’s message to the wider market. Instead of advertising content directly to customers with conventional digital marketing strategies, such as email marketing and show advertisements, influencer marketing depends on outside personalities identified as influencers to distribute a message. However, influencer marketing in Sri Lanka links your brand with the relevant influencers.
Influencers are people with small to broad fan followings on top social media and content marketing channels like Twitter, Instagram, Pinterest, and YouTube. In addition, each of these influencers run and maintain a forum.
When a company chooses to invest on influencer marketing as part of their branding campaign, they must target, interact with, and adequately pay influencers. Sometimes, influencers can produce endorsed content featuring the brand and product/service to post on their respective social media platforms and blog.
With conventional social media marketing, a company can set up its persona on any channel it likes and, as time passes as its follower bases grow, they can see who their brand champions are. These are the consumers who enjoy and share content, or discuss the brand itself in an article. Followers like these can be further nurtured by personal focus and as part of a heavily segmented community of all the brand champions. Efforts to market to this audience concentrate on ways to prevent them sharing the message.
An issue with this strategy is that some of a brand’s fans just don’t have enough followers themselves to make much difference. In reality, most average people on social networks don’t. Many individuals have a small network of maybe a few hundred mates and colleagues containing all sorts of tastes and interests. Meanwhile, marketers struggle to curate and build content that they hope will resonate with their fans in a concrete way, all while remaining involved with the day-to-day experiences. Moreover the best influencer marketing agency in Sri Lanka is in tune with the current influencer marketing and social media patterns and identify the requisite components to execute a successful campaign.