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A Loyalty Management System is marketing automation software that is used to create, monitor, and analyse loyalty programme performance. Loyalty programme solutions may be either a built-in feature of your CRM system or a separate platform that is integrated with it. However, built-in Loyalty Management functions are frequently restricted, and larger businesses choose specialist software with greater capabilities, flexibility, and customization options than a rigid, monolithic CRM platform.

10 key features of the top customer loyalty management software-


  • Flexible API
  • Developer-friendliness
  • Scalability
  • Meeting the security and privacy requirements
  • Providing flexible incentives
  • Notifications and reminders
  • Out-of-the-box customer touchpoints interfaces
  • Flexible program limits (including rewards stacking, expiry dates, budget limits)
  • Customization possibilities
  • Tracking and analytics

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