PPC outsourcing is the process of using a third-party service provider to manage your PPC campaign. Many companies outsource their PPC campaigns because they don’t have the time or resources to manage them effectively. Here’s what you need to know about PPC outsourcing and how it can benefit your business:
What Is PPC and How Does It Work?
PPC stands for pay-per-click, which is a type of online advertising that uses a cost-per-click (CPC) model. PPC ads are displayed on search engine results pages (SERPs), social media platforms, and other websites that have agreed to show them. When you click on a PPC ad, it takes you to the advertiser’s website, where they’ve placed more advertising material to convince you to buy what they’re selling
What is PPC Outsourcing?
PPC outsourcing involves hiring a third-party agency to manage all aspects of your PPC campaigns. The agency will create and optimize ads, monitor performance, analyze data, and report on results. If you’re new to PPC and want to spend less time learning all there is to know about it, this solution can be highly beneficial.
In addition to saving time, there are other benefits of working with a PPC agency:
- They have access to more resources than most businesses.
- They can leverage their relationships with Google AdWords, Bing Ads, other ad platforms, and their own marketing tools.
- They have access to more paid traffic than most businesses and expertise in creating high-quality landing pages that convert visitors into customers.
Benefits of PPC Outsourcing
There are many benefits of PPC outsourcing, but they can be summed up in three main points:
- Greater expertise: Experts in their field have a wealth of knowledge and experience that takes years to cultivate. This gives them a head start when it comes to strategy, as well as the ability to scale your PPC campaigns quickly, efficiently, and effectively.
- More cost-effective campaigns: PPC experts are often able to get more from their ads than small businesses do because they have access to better tools and resources, as well as higher budgets for testing. They can also offer more competitive rates than an individual, or small business would be able to afford on their own.
- Better tools and resources: Many PPC experts have developed proprietary software that helps them manage their accounts more efficiently. Those same programs may not be available at affordable prices if purchased directly from Google or another ad platform provider.
Outsourcing Your PPC to the Right Agency Can Help Your Business Grow
PPC outsourcing is a great way to help your business grow because it frees time for you to focus on developing other aspects of your brand. It’s also important to keep in mind that PPC can be competitive, and it may take some time before you see results. However, if you choose a reliable agency and are prepared to invest in your campaign, then PPC outsourcing can be very beneficial for expanding your business.
How To Choose a PPC Agency
Before you choose a PPC agency, there are several things you should consider. You’ll want to choose an agency with a good track record and highly rated by past clients. This can be difficult if you are evaluating a brand-new company, but most reputable agencies will have reviews and testimonials on their website, Clutch.co, or LinkedIn.
You should ensure the agency has experience in your industry and expertise in SEO, PPC advertising, and social media marketing. Look at some of their previous projects so that you know what kind of results they’re capable of producing before hiring them.
Your next step is to find out how your potential partner works with clients—do they prefer long-term strategic partnerships over short-term contracts? Are they flexible when it comes time to make changes to existing accounts, or do they require additional fees if something changes after the campaign launches? What kind of reports do they provide weekly/monthly/quarterly on campaign performance? Is there someone dedicated solely to communicating with you throughout every step of the process?
These questions can help determine which agency you should choose to manage your PPC campaigns.
Final Thoughts
PPC outsourcing is a proven way to increase your ROI. It’s easy to understand why so many businesses are choosing to go with dedicated agencies for campaign management. The eight benefits listed above are only a few reasons you should outsource PPC to an agency. Outsourcing won’t just make things easier on you and your business for the moment — it will also result in much higher-quality PPC in the long run.
Agency Partner Interactive as Your PPC Advertising Agency
If you’re looking to achieve scalable growth through more sales, calls, forms, and product sales, look no further than Agency Partner Interactive. Our PPC experts can place your search ads on page one of Google SERPs and keep them there. With so much that goes into a successful PPC campaign, trust Agency Partner to create ROI-driven strategies that won’t max out your ad spend budget. Schedule a consultation today!
