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What is seo?

Not long ago I saw the interview that they did with a seo consultant from Extramural and they asked him the same question. He answered with the obvious well; seo is “optimizing a website for search engines.” The truth is that reading this definition you stay practically the same as you were. Another of the most used definitions is that of Wikipedia:

I do not know if this will have clarified much, I think not. But do not worry throughout the post we will clarify different terms related to web positioning and the different types of SEO positioning that exist so that everything is clearer.

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From the previous definition we must stay with two terms that will mark the SEO positioning for web pages. On the one hand there is the improvement of the visibility of a website and on the other the search engine positioning.

You may be wondering what the visibility of a website is well, it is simply to get users to visit a certain website and of course, the higher the visibility of the website, the number of visits to it grows.

The term search engine positioning is a term related to SEO positioning as it is in search engines (Google, Bing, Yahoo, etc.), or search engines, where web positioning experts are going to position a website.

Is it becoming clearer to you?

Why is seo important in your marketing strategy?

Do you have a physical or online business? Or maybe you are about to start one. Well, this article is going to clarify the importance of seo in your marketing strategy.

As you can see, there are 3,500 people who search for the word “sports supplements” every month and who are your potential clients, in addition to all the “long tail” searches related to the term that add up to much more than 3,500 searches per month.

It is clear that those that appear as high as possible in the Google SERP are the ones that will generate the most sales. In addition, users already have internalized that the websites that appear in the first positions are the most relevant and important in a given niche and therefore are the ones that generate the most trust in us. So, is it becoming clearer to us what seo is, its importance and what is seo for ?

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Now imagine for a moment the number of keywords that we can get to position for you and the amount of sales, leads and benefits that web positioning can have for your physical and online business.

Different types of SEO positioning

They are not actually different types of SEO positioning but rather different SEO techniques to achieve the same end.

Well, we have the following web positioning techniques:

White Hat Seo

Black Hat Seo

Gray Hat Seo

Now we've already gotten involved again. Relax, now I explain it to you.

What is White Hat Seo

These are the web positioning professionals who comply with the standards, guides or guidelines set by Google. That is, our techniques are within the law and we do not manipulate the results of the Google SERP.

The seo positioning based on techniques or strategies White Seo is much more stable, lasts over time and especially can sleep without thinking quieter continuous updates of Google and its disastrous consequences.

What is Black Hat Seo

Here things change, these techniques seek to gamble with Google and modify the SERP for their benefit. It is becoming more and more difficult to try to tease Google since the constant updates of its algorithm and the inclusion of artificial intelligence in it make these techniques obtain worse results day by day.

If your project is long-term, I do not recommend this type of web positioning techniques.

One of the great references of Black Hat Seo his yellow blog and his Teamplatino membership. Here they will teach you a lot about Black Hat Seo .

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What is the Gray Hat Seo

These types of SEO professionals use a mixture of both techniques but they don't risk as much as those who apply Black Hat SEO techniques.

How to do the SEO of a website?

This is the great question that everyone asks and whose knowledge is like the Holy Grail. Well, we are going to give you a series of instructions to do seo on your website.

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