Introduction:- A Technical SEO Specialist is a professional who specializes in the technical features of search engine optimization. SEO is a practice that involves optimizing websites to boost their visibility on search engine results pages (SERPs) and ultimately drive organic (unpaid) traffic to the site. While traditional SEO involves content creation, keyword optimization, and backlink building, technical SEO focuses on the underlying technical elements of a website that influence its search engine performance.
Technical SEO specialists work on many features of a website to make sure that search engines can effectively crawl, index, and understand the content. Some of the key responsibilities of a technical SEO specialist include.
Website Structure and Navigation:- Make sure that the website's structure is logical and well-organized, making it easy for both users and search engines to navigate. This includes optimizing the site's internal linking structure.
Website Speed and Performance:- Boost the website's loading speed and overall performance, as search engines prioritize fast-loading websites for better user experience.
Mobile-Friendliness:- Make sure that the website is responsive and functions well on mobile devices, as mobile-friendliness is a significant ranking factor for search engines.
Indexing and Crawling:- Managing the way search engine bots crawl and index the website's pages. This involves creating and submitting sitemaps, optimizing robots.txt files, and addressing crawl errors.
