Content marketing and content strategy goes with each other perfectly. But there is a difference between the two. What is Content Marketing? Content marketing is simply defined as the creation, publishing, and distribution of great content. Content marketing doesn’t directly sell a product or service, the content doesn’t promote any service. What Is Content Strategy? Content strategy can be defined as the foundation on which successful content marketing is built. Content strategy is just the blueprint that directs them what to do and content marketing is the journey leading to brand success.
Content Strategy regulates Who You’re Reaching with Your Content Marketing
The main part of the content strategy is to find out exactly who your audience is. Try to create content personas, collect information about your audience and try to make fictional characters that you can address each time you write content. Know your audience history, they will either be in the awareness, consideration, or decision state when they read you’re content. You need to know what pushes them to show interest in your content or product.
Content Strategy is about determining what kind of Content you want to show your audience
There are varieties of content one can publish online. There are blogs, Social Media messages, e-books, podcasts and info graphics. You can publish content on your website, on social media, or as a guest blogger on another influencer’s site. Content strategy is taking a deep look into your brand’s needs and goals. It’s finding out exactly what kind of content you need, where you should promote it, and setting a schedule to create and publish it.
Content Strategy is about choosing who will create your Content
If your company is small or a startup, it is okay to write all of your content by yourself only. But, as you grow you can set out a budget for high-quality content. You can later appoint experts to keep up your quality content.
Content Strategy is about setting up metrics to Measure Content Marketing Success
It is important to be well aware of how well each piece of content you publish is doing. Content strategy will let you answer these questions as you work on your strategy that will help you come up with metrics to determine content success.
0
