People frequently use phrases like “custom design” or “custom website design” without fully comprehending what they really mean. On a daily basis, we encounter businesses that come to us with Custom Designed Websites that are experiencing “custom” problems.
In reality, these are simple WordPress template websites that were sold to them at an exorbitant price due to flashy colours and images. Let's be clear: this isn't a personalised design! In fact, it's not even close to web development… but that's a topic for another day.
We'd like to assist you. We want to assist any developers with whom you may work in the future. We hope that by the end of this article, the fundamentals of custom website design will be crystal clear, and you and your website developer will be speaking the same language and working toward the same end goal. You will stand out from the crowd with our affordable website design expertise.
WHICH OF THESE ARE THE MAIN BENEFITS OF CUSTOM DESIGNED WEBSITES?
To put it simply, custom website design is when your company's essence, interests, and goals are tactfully incorporated into a visually captivating state that can be displayed across a variety of outlets. When this design is combined with your company's website, it will serve as a direct reflection of the company's overall image. Even small details like a company's location in a city like Philadelphia or Denver, as well as its ecommerce capabilities, can be incorporated into the design. Visitors to your page will experience exactly what your company wants them to experience. Professional web design is a combination of art and science. It's not something that can be accomplished by reading a few online How-To articles and then diving right in.
There are small details that only a trained eye can notice that help to improve the overall User Experience for the average visitor. Buttons, pictures, icons, videos, and other elements are not placed at random. Instead, before starting work, the designers thoroughly research industry trends, target audiences, and the specific business. The design must also be responsive when the page is responsive. If you talk to someone about a Custom Website design in the morning and they have it ready for you by the evening, chances are your website isn't as custom as they claim.
Web design is evolving all the time. In today's world, what may have been an incredible logo 20 years ago will appear blatantly outdated. The first impression is made by a great logo design. This is why logos are frequently “tuned up” every few years or so. Remember when Google's logo was changed in September 2015? Given the company's size and exposure, the change was quickly noticed. Some panned it, while others praised it. But take another look at the logo. We can't imagine a time when the company didn't have a logo like this. This is because Google foresaw a shift in modern design trends (such as minimalism and soft edges) and made adjustments to stay current. The last thing you or your company needs is to appear old. A good web designer studies their field on a regular basis and incorporates what they learn into their work. The most important features of your business will not be represented by a template website. As an example, we worked for a pizzeria, which, of course, had its menu displayed on its website. We noticed that their online menu differed from their in-store menu in that it lacked the restaurant's medium-sized pizza when we analysed it during the early stages of the development process. When we inquired as to why this was the case, they simply stated that their WordPress website only allowed them to add two sizes. They had to deal with the fact that many of their customers (or potential customers) were unaware of this option for two years.
WHAT DIFFERENTIATES A CUSTOM WEBSITE FROM THE REST?
If you know what you're looking for, it's fairly easy to distinguish a custom website from a template. When looking for a custom website, look for the following characteristics:
- The design was created from the ground up.
- The design was created without the use of any templates or previous versions.
- This website is unlike any other.
This isn't to say that the definition of what constitutes a custom website isn't subject to change. The qualities listed above, on the other hand, will typically form the foundation of what is commonly referred to as a Custom Designed Websites scheme in the web design world. If you have any doubts about a site's uniqueness, it's best to have it evaluated by a team of experts before investing any money.
WHY ARE THERE SO MANY ARTICLES ON THE “DEATH OF CUSTOM DESIGN” ON THE INTERNET?
Today, there are numerous large template companies willing to pay countless bloggers to expound on the topic of Custom Build Website antiquity in order to promote their own agenda and line their pockets. Their goal is to persuade you that the low prices they offer aren't accompanied by any hidden costs. However, as web developers, we know this is not the case. Reading these articles and seeing how they describe the polar opposite of what a Custom Designed Websites project can provide is fascinating. They describe custom website design as an expensive waste of time and money that provides nothing unique or beneficial to those who purchase it. This is clearly a skewed viewpoint on the subject.
WIX or WordPress template solutions are only suitable for a small number of clients and are usually only used as a stepping stone to better things. While the prices are lower, they will not get you to the top and come with a number of serious flaws. A custom website is required if you want to take full advantage of what the internet has to offer. The truth is that custom design is not and will never be obsolete. The reason for this is simple: we notice what stands out. Unless communism replaces capitalism, businesses will have to constantly differentiate themselves from their competitors in order to appeal to their target audiences. Sure, there will be more templates available, but that will only benefit those who have custom websites. You will stand out more if everyone stays the same.
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