People frequently use phrases such as “Custom Design Websites” or “custom website design” without fully understanding what they mean. On a daily basis, we come across businesses that have Custom Designed Websites that are having “custom” problems.
In reality, these are simple WordPress template websites that they were sold at an exorbitant price because of their flashy colors and images. Let's be clear: this isn't a Custom Design website! In fact, it has nothing to do with web development… but that's a topic for another day.
We'd like to help you. We want to help any developers you may work with in the future. We hope that by the end of this article, you will understand the fundamentals of custom website design and that you and your website developer will be speaking the same language and working toward the same end goal. With our affordable website design expertise, you will stand out from the crowd.
WHAT ARE THE MAIN BENEFITS OF CUSTOM-DESIGNED WEBSITES?
Simply put, custom website design is the process of incorporating your company's essence, interests, and goals into a visually appealing state that can be displayed across a variety of outlets. When combined with your company's website, this design will be a direct reflection of the company's overall image. Even minor details, such as a company's location in a city like Philadelphia or Denver, or its eCommerce capabilities, can be incorporated into the design. Visitors to your page will get exactly what your company wants them to get. Professional web design is both an art and a science. It is not something that can be accomplished by reading a few How-To articles online and then diving right in.
Small details that only a trained eye can notice contribute to an overall better User Experience for the average visitor. Buttons, images, icons, videos, and other elements are not randomly placed. Instead, before beginning work, designers conduct extensive research on industry trends, target audiences, and the specific business. When the page is responsive, the design must also be responsive. If you talk to someone about a Custom Website design in the morning and they have it ready for you by the evening, your website is probably not as customized as they claim.
Web design is constantly evolving. In today's world, what was once a fantastic logo will appear blatantly out of date. A great logo design creates the first impression. This is why logos are “tuned up” every few years or so. Remember when Google changed its logo in September 2015? Given the company's size and exposure, the shift was obvious. Some criticised it, while others lauded it. However, take another look at the logo. We can't remember a time when the company didn't have this logo. This is due to Google anticipating a shift in modern design trends (such as minimalism and soft edges) and making changes to stay current. The last thing you or your business needs is to appear elderly. A good web designer regularly studies their field and incorporates what they learn into their work. A template website will not represent the most important aspects of your company. For example, we worked for a pizzeria, which, of course, displayed its menu on its website. When we examined their online menu during the early stages of development, we noticed that it differed from their in-store menu in that it lacked the restaurant's medium-sized pizza. When we inquired about this, they simply stated that their WordPress website only allowed them to add two sizes. For two years, they had to deal with the fact that many of their customers (or potential customers) were unaware of this option.
WHAT SETS A CUSTOM WEBSITE APART FROM THE REST?
It's fairly easy to tell a custom website from a template if you know what you're looking for. When searching for a custom website, look for the following features:
The design was created entirely from scratch.
The design was created from scratch, with no templates or previous versions.
This is not like any other website.
This is not to say that the definition of a custom website is not subject to change. In the web design world, the qualities listed above will typically form the foundation of what is commonly referred to as a Custom Design Websites scheme. If you are unsure about the uniqueness of a site, it is best to have it evaluated by a team of experts before investing any money.
WHY ARE THERE SO MANY ARTICLES ON THE INTERNET ABOUT THE “DEATH OF CUSTOM DESIGN”?
There are numerous large template companies today that are willing to pay countless bloggers to expound on the subject of Custom Website Building antiquity in order to promote their own agenda and line their pockets. Their goal is to convince you that the low prices they offer do not come with any hidden costs. However, as web developers, we are well aware that this is not the case. It's fascinating to read these articles and see how they describe the polar opposite of what a Custom Design Websites project can provide. They see custom website design as an expensive waste of time and money that offers nothing unique or beneficial to those who pay for it. This is obviously a skewed perspective on the subject.
WIX or WordPress template solutions are only appropriate for a limited number of clients and are typically used as a stepping stone to better things. While the prices are lower, they will not get you to the top and have several major flaws. If you want to take full advantage of what the internet has to offer, you'll need a custom website. The truth is that custom design is not and never will be obsolete. The reason for this is simple: we pay attention to what stands out. Businesses will have to constantly differentiate themselves from their competitors in order to appeal to their target audiences unless communism replaces capitalism. Sure, more templates will be available, but this will only benefit those who have custom websites. If everyone stays the same, you will stand out more.
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