Often times, eCommerce websites use generic shopping carts to checkout. These carts ignore the business niche, market segment and other factors to offer a basic checkout solution.
Your online store should have a customized cart that supports both you and your customers. Generic carts come with limited marketing features while custom ones allow for elaborate pricing choices, search engine optimization tags and more.
Customer Support
Adding customer support options to the cart can help customers feel comfortable and supported throughout their buying journey. A live chat option can help resolve doubts and hesitations, especially for first time shoppers. Displaying a security logo and prominently featuring testimonials or product reviews on the cart page can also help establish trust, encourage shoppers to proceed to checkout, and increase conversion rates.
Providing quick and convenient customer support is another way to reduce cart abandonment. In addition to optimizing customer service channels for mobile, implementing an omnichannel experience with multiple touchpoints can allow shoppers to contact your company via email, social media, text message, and other messaging platforms that are easy to use on the go.
Offering a free shipping option can help defray customer cost concerns. In fact, a study by CPCstrategy found that 73% of customers are more likely to buy from brands that offer free shipping. Other ways to offer convenience include reducing friction in the checkout process by eliminating the need for new user account creation, displaying the availability of a coupon code at the cart, and allowing a guest check out option.
Having an ecommerce platform that integrates with CRM and help desk software can provide agents with a single view of all customer information, purchase history, ticket status, and other relevant data so they can quickly and efficiently respond to customer questions. This can result in shorter response times, happier customers, and ultimately, more revenue for your business.
Installation
A shopping cart is a software solution that helps connect noncommittal shopping activities such as product browsing with actual purchases. Having a unique shopping cart design can help establish brand credibility, boost audience engagement, and improve conversion rates. Depending on the needs of your business, you may need to customize the cart design or integrate with various other systems such as CRM software and inventory management tools.
Hosted shopping carts are a common choice for small businesses as they offer a low cost and feature rich solution. However, they can be restrictive in terms of functionality. For example, they don’t take into account the business niche or market segment and only offer one generic checkout platform which makes it hard to convert customers.
The best ecommerce shopping carts will allow you to incorporate customized functionality through API integrations. This can be a significant advantage over hosted solutions which are limited by their own set of APIs.
For example, the ability to add custom HTML page headers and footers or CSS to control the look of the cart can make it match the style of your website. This is especially important for brands that want to retain a consistent user experience.
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You’ll also want to choose a cart that offers multiple payment options so customers can use their preferred method of checkout. This can include credit and debit cards, digital wallets like PayPal and Apple Pay, escrow pay services, buy now, pay later services, and more. The shopping cart should also have built-in analytics so you can gain key customer insights and track which products are being added to or deleted from the cart.
Maintenance
When it comes to your ecommerce site, you can never rest on your laurels. It’s critical that your shopping cart software has the latest security, performance and functionality updates to ensure maximum uptime, safety, reliability and performance. 1ShoppingCart keeps up with the changes in the industry with regular upgrades and enhancements that benefit your business and increase sales.
Streamline Checkout
The checkout process is a key part of customer conversion. If it is too complicated or time-consuming, customers will leave the cart and abandon their purchase. Whether you use a generic cart or your own custom-built solution, it’s crucial that you implement mechanisms to minimize cart abandonment by reducing friction and improving the user experience.
Flexible Product Listing
A major limitation with generic carts is that they do not allow you to tweak how your products are listed on your website. In contrast, a custom cart will give you full control over the way your product listings are displayed on your storefront so that you can maximize conversion and sales.
If your business needs to integrate with other systems, like CRM, accounting and inventory management applications, then make sure that your shopping cart platform has a wide range of integration APIs so that you can connect these systems to your cart. This way, you’ll be able to leverage all of your existing data and maximize ROI.
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Training
If you are new to ecommerce, choosing the right cart is crucial. You should consider the specific needs of your business, including the preferred customer experience and the required inventory control features. A custom cart is often a better option for this than a pre-made solution that is less flexible and customizable.
The ideal shopping cart can help you increase sales conversions by providing an optimal customer experience. It should be easy to use and allow a variety of payment methods, including credit and debit cards, mobile wallets, PayPal, buy now, pay later services, etc. Cart abandonment is a common issue faced by ecommerce stores, and you want your cart to minimize this problem.
A custom shopping cart is also often a better choice for security purposes, as you will have full ownership of your customers and sales data. Generic shopping carts may rely on third-party servers, which can be a security risk. A custom cart is typically hosted on your own web server, which provides more protection and ensures the privacy of customer data.
Lastly, a custom cart can also be more easily personalized. Studies show that people are more likely to feel valued when their support requests are tailored to them, and this translates into higher customer retention rates. To do this, you can gather context about your buyers (including their personality, buying habits, and preferences) to provide more personalized responses.
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