A business cannot sell its products if it does not know whom to sell them to. If you do not have a prescribed plan describing your targeted audience or whom your products or services will benefit from, all the efforts will go in vain. To build a brand, you must know how to find your targeted audience; else, your business will not be able to survive in the long run. The importance of finding the targeted audience is the same in every domain, like mobile apps. If you are reading this article, you must be stuck in the process of finding the right targeted audience for your mobile app. You also want to explore the parameters on which you should identify your targeted audience. Let us dive into the article.
Why is it important to identify the targeted audience?
The target audience is the set of users that a business wants to target with its products and services. Here is why it is important to identify the targeted audience?
- You cannot target every person with your app because everyone has different needs from mobile apps
- It explains who is your right customer taking benefit from your products and services
- Saves unnecessary efforts on non-targeted groups
- Marketing campaigns are effective when you know your targeted audience
- A user-centric approach is derived by identifying and understanding the targeted audience
Before actually jumping to the parameters, you have to think as your end-users. Here is how you can think like your audience.
Think as an end-user
A business is not for you. You will create a mobile app for users other than you. So, while finding your targeted audience, you have to think like them instead of thinking like yourself or your business. In the end, everything is about your audience since the audience will promise you the end profits. But, what to think about your audience? Here are a few pointers to learn:
- What is the problem that you have identified in society? You need to research and report it down.
- How will your mobile app solution solve the problem you have identified?
- Who is your user base for the solution you have proposed and built?
- What does the audience want in your app, and how would he use your app?
With the above pointers, you would understand how to think like your end-users and develop strategies that fit their requirements. Let us move to the core part, which is the parameters on which you have to consider your targeted audience.
Parameters to consider
For a deep dive into audience analysis, you have to explore and analyze your audience on the basis of these parameters. Below are the parameters on which you can perform the research on your audience.
-
- Age: When you will build an app, there will be an age range that you would target. For example, a social networking app like Snapchat will significantly have a low age range as compared to a professional social media app like LinkedIn. A person between 50 and 13 years old has different interests and processes.
- Gender: Men and women have different thought processes. Women tend to engage in apps that have strong privacy and ease of use. Further, if you are trying to create an E-commerce app, you have to set up an appealing women's section as compared to the simple and clean section for men. To identify the tough process for men and women, you can run polls on different platforms
- Location: The world is huge, and a mobile app famous in India might not be famous in America. Some people have fast internet in some regions and vice versa. In that range, you have to study the state of the region you want to target. Will your needs suit that region? For example, if you have built a dating app, you have to skip launching it in Arab countries.
- Education: A professional app might not work in the regions with less literacy. So, while targeting your audience, you have to analyze their education level. Will they be able to operate your product or not?
- Language: The language parameter must not be ignored since it is one of the most important parameters while identifying your audience. If your mobile app targets non-English speakers, your app must keep the culture and language of that place in your mind.
- Devices: Targeting an iOS app in the regions where a minority of people own iPhones is not a wise decision. If you are creating apps for Android and iOS, then it is ok to target the audience worldwide. But, Android-only mobile app users are more in Asia as compared to the USA.
Ending words
The above parameters will assist you in kickstarting the research on your targeted audience. Mobile app development is not an easy process since you have to study your audience and competitors thoroughly to deliver a better product than them. Once you have clearly laid your parameters, it is a great idea to consult an on-demand app development company and discuss your project. The overall process will take time, so you have to keep patience and work as a team with your app development partners.
