The features and functionality you should consider while designing an ecommerce website may differ depending on your business model and specific requirements.
Make a list of characteristics your ecommerce website requires based on your established goals and KPIs. Your client’s lifetime should be tightly matched with these. A local small firm, for example, may not need to offer different currencies, but a cross-border shop will require it. Because features can have an influence on cost, knowing what you truly need is a good idea.
Working from broad to particular is the simplest method to figure out what shopping cart functionality you require.
- To begin, make a list of all the general requirements; for example, does it support your preferred payment gateway?
- Then, add any extras that your company need, such as automated sales tax and shipping cost calculation.
- Prioritize all of the nice-to-haves from 1 to 5, with 1 being a critical feature for increasing income, and 5 is a convenient add-on that might help you run your business more efficiently.
People are utilizing mobile devices to shop your website more utilizing before, therefore you need a website that supports responsive web design. You may also have your ecommerce developer construct a mobile app, although as technology progresses, this is becoming less required.
In any case, the idea is to ensure that your customers have a consistent purchasing experience regardless of whether they are using a desktop or a mobile device to visit your site.
Capabilities in SEO
Make sure your developer knows how to optimize your website for search engines. SEO, or search engine optimization, is an important part of your website design and a wonderful way to distribute your information.
Ranking high in Google's search engine results pages for relevant keywords helps bring traffic to your website from internet searchers. SEO naturally connects you with high-intent clients who are more likely to convert, and the traffic you receive through SEO is low-cost.
Speed of the website.
According to a study, approximately 70% of customers say page speed influences their propensity to buy from an online business. Site speed is one of the ranking factors used by Google, therefore fast-loading sites are positive for SEO. This is why you should engage an ecommerce website developer that understands how to optimize your store so that it is not only functional and attractive but also quick to load.
No ecommerce platform will come with all of the features you require out of the box. Make sure your platform allows you to modify your offering by including plugins and integrations with the apps and solutions you require. Your payment gateway integration is critical, but it's not the only factor to consider. Consider the following:
What is your vision for your back office? Many firms place a high priority on connecting their e-commerce platform to their existing ERP, OMS, PIM, or CRM systems, so be sure the connectivity you want is supported by the platform you pick.
What types of digital marketing strategies do you use? A consumer data platform may be useful if you want to provide a customized experience. Investigate what you can do with your data so you know what each ecommerce program can perform. Is it possible to connect your data to your email marketing system? You should also think about on-site chat or SMS marketing, as well as whether you need to integrate with marketplaces like Amazon or social media optimization.