What is SEO? The full form of SEO is Search Engine Optimization. Using SEO will increase the visibility of websites when users search in search engines. What is PPC? PPC (pay-per-click) is an internet marketing strategy used by advertisers. PPC is used to earn revenue for clicking advertisements. Advantages of SEO SEO is very scalable: SEO is scalable cost-effectively to give compounded results, whether you have a website with hundreds or thousands of pages. SEO is a continuous process: The most significant distinction between SEO and PPC marketing is that organic search rankings will be there all the time. Your organic search engine ranking will be promoting your brand constantly. SEO yields long-term results: When the SEO efforts of the SEO Company in Kolkata result in high visibility in organic search results, your brand will get benefit from this not only now but also in the future. SEO is cost-effective: SEO is more cost-effective than any other marketing method to raise traffic and brand awareness to your website. Disadvantages of SEO SEO strategies take time to implement. Advantages of PPC Placement on the page: Above-the-fold content is dominated by paid search. A user will always see the paid search advertising, which is usually four on desktop and three on mobile. Budget: PPC provides for precise budget management. Set a definite limit on how much you are willing to spend per day (preferably with some initial and ideal returns in mind). Brand recognition is vital: The relevant individuals can view you by using paid search ads. Even if they back off and conduct a brand search before visiting your site, your marketing will benefit from the increased visibility. Disadvantages of PPC It is expensive Conclusion After comparing the advantages and disadvantages of SEO vs. PPC, both marketing vehicles can help your business grow, but SEO is more profitable and generates long-term sustainable results.
