Indian population is now coming to terms with fashion in a much more strategic manner than ever before, many are part of this industry and I take the opportunity to distinguish the niche community of personal shopper and personal stylists and their role in the Business of Fashion!
Hiring a styling consultant is as good as outsourcing your fashion needs to a specialist! It’s a service you take up to save time to unapologetically look good every day.
The job of an online personal shopper service is to create a look from the available pieces the fashion market. Whereas a designer creates fashion. For example, a designer would create a red dress, it’s a styling service that completes the look by putting together the bag + shoe + jewellery that flatters the red dress.
An individual can spend a lot of time searching for products that flatter them but that could be a hit or a miss, Having a personal stylist saves the user from the hassle and anxiety of being unsure and the biggest factor of all — TIME. The job of a stylist is not to do deal hunting, but it’s more focused on getting the “right” product for the right user, within or approximately around the budget guidelines set by the user!
An online personal stylist has the technical and creative skills along with the know-how about who should wear what and when., They have knowledge on body shapes, skin tones, body frames, formality levels, functional knowledge of the occasions and industries, hence they can select an outfit that fits and flatters the user.
Fashion designers customize every product and, it’s tailor-made for the user. Styling is a personalised service — which means every piece of fashion is specifically selected to suit the user’s preference. For example, a high street fashion brand like ZARA would have 500 products in their store and, when a personal stylist walks in he/she will pick 5 items that fit, suit, flatter a user. Think of this like Netflix — by knowing more about you, they always show you what you are likely to watch when you log in. Don’t you just love it?!
It’s hard to get every piece of fashion in your wardrobe made by a fashion designer, but it’s fairly easy to ensure that every piece in your wardrobe is picked as per your body and preferences. A stylist has the capability and the skills to mix and match existing pieces in a wardrobe to create a new look every single time. This also leads to sustainable fashion. Being a stylist, I strongly believe that to look different one doesn’t always have to buy, but with a sharp eye for detail and aesthetic knowledge, one can create something new from the existing items in your (wardrobe). It’s the job of the stylist to find the missing pieces and complete the wardrobe, keep the user updated on trends in fashion., every piece of fashion that’s released is not meant for all body shapes — A stylist should say “No” as honestly as a “Yes” in validating her client choices.
Hiring a stylist has always been a niche service usually taken up by celebrities, but today all over the world, personal styling comes at an affordable budget ensuring every woman can try it out. These services are futuristic, revolutionary to the ways of shopping, The value is in the time saved yet not losing control. Last but definitely not the least — looking good, looking relevant, looking appropriate is the prime focus!
