SEO and SMM has been considered as two main pillars of digital marketing. SEO is used to generate traffic to websites through organic search and targeted content whereas SMM – Social Media Marketing is used for generating traffic through social media. The aim of SEO is basically to create visibility for the business website among the large number of existing competitors in the world wide web market.
The word digital marketing is vast and includes all 
the activities that are done by any individual or company online. Some of these activities include corporate enterprise SEO which helps in optimizing your website so that it ranks higher in Search Engine Results Pages (SERP) and social media marketing (SMM) which is a strategy to drive traffic and grow your brand awareness through social media platforms like Facebook, Instagram, Twitter and others.
The reason why these two among other digital marketing tactics are considered as two main pillars of digital marketing is because of their importance to the success of any business. SEO is one of the most trending concepts in the marketing world. It is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.
SMM is a type of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. SMM mainly covers activities involving social sharing of content, videos, and images for marketing purposes.
Here are some important points which will help you understand why SEO and SMM are considered as the two main pillars on which digital marketing stands:
- SEO helps to improve ranking in SERP’s.
- SEO helps you to bring only those customers who are interested in your product or service.
- SEO is all about optimization across various platforms which helps you to build brand awareness and generate leads for businesses.
- SMM services can be done quickly and easily with less investment.
- SMM can generate real-time results by reaching out to customers directly and getting feedback from them instantly.
These two techniques are complementary to each other and they both need each other to be successful. For example, if you want to promote your website or blog on social media platforms like Facebook or Twitter then you need to be able to optimize your content so that it will rank higher in search results.
There could be numerous approaches to reach your business’s target customers, but choosing the right one is really important for success. Out of all the approaches, SEO & SMM are the two best options. SEO stands for Search Engine Optimization and it is a somewhat broader term than SMM. The two mains pillars of these two approaches are definitely different from each other, but they do complement each other in a way. SEO deals with everything related to optimization and making your website appear more relevant for the search terms, which your business target audience might be searching for in Google or any other search engine.
