Summary – UI UX designers determine the needs of your target audience to create an effective product and brand design that ensures solid online visibility and success for the business.
According to the latest 2020 data, only about 1% of new start-up business ventures make it big and achieve big success, and almost 90% end up in failure. There could be many reasons for the losses. However, “no market demand” is considered the top reason for the failure of most startups.
Significance of UI UX designers in start-ups
Most start-ups offer a service or product with minimal or no market requirements. These products that don't meet a market need were made because there wasn't enough research and market analysis done on the real needs and problems of customers and the best way to solve them.
Understanding users and defining issues is a critical task if you hire a UX designer. An expert UX designer first conducts detailed user research, observes the user, meets them, and analyses their response to their problems in real time. Hire UI UX designers that help to achieve a competitive analysis to identify user demands and devise established methods to resolve issues. Depending on the study, the start-up team can determine the specific problems and objectives they need to address to provide proper help to the customers or their target audience.
1. Product design (design, research, user testing)
A UX designer ensures that the start-ups follow a proper UX design technique to build the products they plan to introduce in the market for their target audience. Hire UI designers who begin with the idea, conduct user research, identify personas, draw wireframes and sketches, and build a prototype. They help the start-ups at the development stage and conduct proper user analysis to determine the areas for improvement.
Such a user-centric UX design technique requires proper user involvement at every phase of the design and development process. The users' participation at the beginning of the function allows you to receive proactive feedback and helps identify improvement areas that need immediate redressal.
2. Brand design
Proper branding is essential. The success or failure of a business can be directly associated with its branding strategies. Your brand is your identity; It will enable your target audience to identify you in the crowded digital marketplace. A unique brand design allows the business to build trust and confidence with its customers.
UX designers can help the company create an impressive and memorable brand design that is different and appeals to your target audience. The UX designer can help you decide on the logo, the guidelines, the colour theme, artifacts typography, icons, the office environment and the seating area. Branding focuses on businesses' consistent presence and representation across all online social media platforms.
3. Strong online presence
Effective online visibility is crucial for a start-up business's growth and success. An interactive business website allows the company to showcase its products or services to a worldwide audience. A good online presence can make the business more credible and approachable. Your visibility improves, and you can now reach a more extensive user base, significantly enhancing your prospect list.
The expert UX designer helps you design an easy-to-use, interactive website that promotes the business. A well-designed website with optimized content attracts more and more organic customers to the website. Your website's visibility increases which can ultimately lead to more business. Apart from the website design, the UX designer facilitates proper utilization of all available online channels, such as social media sites, for consistent representation of the business across all platforms.
Hire UX designers who can help you create suitable content across different social media outlets. And make sure the optimized content is posted regularly across various online channels. They make it easier to talk to potential customers and help you figure out what their problems and needs are.
Resource Box – Information Technology Learning Hub (ITLH) trains IT, aspirants, making them skilled UI UX designers ready for the IT industry. You can hire UI UX designers trained at ITLH for your various IT projects and businesses.
