1. Digital Marketing

Why does an E-commerce company need to create its own website?

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When you decide to sell your products online, you have to choose between selling on a marketplace and creating your website. While each option has its pros and cons, you can fit everything according to yourself if you create your own website. We believe businesses that are truly serious about e-commerce website NZ have their own website. According to big commerce plans, buyers will get options to search, research, shop, and purchase seamlessly between different devices and on different platforms as the marketplace alone is not enough. 

Why Your E-commerce Company Needs Its Own Website

If you want to run your business for a long time, then it's necessary to create your own design by selecting the best Website design NZ and here are some reasons for that.

Build A Customer Email List And Market Directly To Them–  One of the important features of having your own website is that your customers can connect with you directly. Where people can buy your products and get all information, unlike a marketplace, where people who buy your product are the marketplace's consumers, selling directly to consumers on your website means you'll get the contact information about the consumer. When you have the contact information of your consumer email addresses, you can send them discounts, email marketing promotions, and announce new products. Getting repeat buyers is much more difficult in a marketplace because you don't directly access your customers. This is an easier and cheaper way to connect with customers and get a new one, and it's an important part of generating revenue for your business. 

Establish And Strengthen Your Brand– When you sell your products on a marketplace, they are listed generically. There is a restriction for logo usage, character limits, or no room for customization or branding. The marketplace's brand that is at the forefront-not yours. In other words, those who purchase your product will remember the marketplace instead of you. Your main goal should be for consumers to associate your products with your brand and think of your brand when they think of that category. When you create your own website, you can design them, and you can control it fully. 

Learn More About Your Audience– Having your own ecommerce website NZ will help you better understand your customers. You can analyze your customer's behavior on your website, like what they looked at and the path they tool to buy from you. By seeing the traffic, you can focus efforts there and put more money into those channels since you know they are profitable. It would be best to use these insights to make improvements and optimize your website to increase conversions and help you sell more. 

Conclusion: Having your own e-commerce website is a key piece of your eCommerce strategy. Creating a website is a great way to grow your brand, create a loyal fan base, gain new insights, and get creative with your marketing. If you need a partner to help in Website design NZ or e-commerce website NZ, check our Ambitious. Ambitious will fulfill your needs and help you create a successful website. 

Source URL:https://ambitious.nz/web-design/



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