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Fashion Management
Scope of Fashion Industry

Fashion has consistently been recognised to push the limits. With new ideas and trends, fashion has a focus on the future. The fashion industry will see enormous innovation in the upcoming years as modern technology, and changing customer demands and trends will transform the industry. With such stimulation and competition, the extent and opportunities in the field of fashion design are constantly unfolding. The industry is tough, challenging, and competitive. It has a very dynamic quality in the sense that what may be the fashion right now can become out-of-date tomorrow. What is outdated tomorrow can make a comeback the day after. 

Opting for a career in the fashion industry is a prevalent choice amongst people worldwide. It is one of the most rewarding career opportunities universally, including in India. Due to the transformations brought in by the Covid-19 pandemic, the skill requirement has also changed for the young aspirants entering the fashion world from now on. However, fashion seems like a creative area; simultaneously, efficiently running a fashion business is also equally important. This also calls for an understanding of the latest technologies being adopted to create high-fashion designs. It considers not only the design and manufacturing aspect but also how fashion is a lifestyle for users. Therefore, the career opportunities for applicants are beyond opting to be just a fashion designer. 

What a Fashion Business Management (FBM) course entails?

Look for the best of the best institutes to earn a degree in fashion management courses. The Indian Institute of Art and Design, Delhi, is a leading institute that offers UG and PG programmes in FBM. The course is tailored to meet individuals' aspirations to excel in leadership roles within the modern and dynamic fashion industry. The degree will prepare students for a rewarding and successful career. Instructed by experienced industry professionals, you will have the opportunity to learn real-world skills beyond the classroom at IIAD. Working individually and in groups, you will study fashion marketing, product development, buying and planning, sourcing, styling, fashion management, and forecasting. Students will master the skills needed in retail operations and management and learn how to combine their sense of style with business acumen.

Career Opportunities Through Fashion Business Management

  • Fashion Brand Management: Applicants have the huge yet exciting duty of overseeing the branding, advertising, and consumer attitudes to fashion products and marketing campaigns for brands.

  • Fashion Marketing: Marketing professionals wear numerous hats and are involved in many activities like market research, media planning, product display, branding, photography, ad creatives, etc.

  • Fashion E-Commerce: From data analyst to E-Commerce personal stylist, candidates have a broad range of opportunities. Not only do they work in an innovative environment, but they are also at the front of the most advanced developments in fashion and technology. 

  • Trend Forecasting: Fashion forecasters are responsible for analysing consumer data and coming up with recommendations based on those insights. They also predict how these trends would shape a particular industry.

  • Fashion Merchandising: A successful merchandiser should be updated with the newest developments and trends forming the fashion industry, possess excellent collaboration and communication abilities, and effectively combine marketing and fashion design expertise to produce sales.

  • Visual Merchandising: They use their design skills to promote retail businesses' brand, products, and services. They are responsible for designing eye-catching product demonstrations & displays, store layouts and designs to lure consumers while encouraging them to buy more of their products.

Since the fashion industry is an ever-evolving sector, its growth is an indication that it is here to stay. Apart from being an influential business division, new and innovative strategies to the fashion business and fashion management aim to tackle intricate design issues. Thus, the Fashion Business Management course is ideal for those intrigued by the creative energy of fashion and, at the same time, would like to explore business and management aspects of this trillion-dollar industry.

Read : Things You Need To Know When Choosing A Fashion Management Programme


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