Being a small business is no longer an excuse for being complacent. The internet has only aggravated the competition amongst small businesses and now, most small businesses are utilizing the best software and technology at their disposal to beat the competition.
If you are a small business CEO, and are still relying on age old software and business practices, then it's time to wake up and smell the coffee. CRM or customer relationship management is the name of the game. CRM is a strategy that emphasizes on building better relationships with the customer. It works by improving customer loyalty, enhancing customer satisfaction and thereby improving the profitability of the business. It will enable your small business to serve more customers in a much more efficient manner using fewer resources.
For More Info :- Crm system for small business
Cost constraints? Think again!
The one reason that had made CRM the domain of large scale enterprises is the cost of deploying it. The popular and prominent model of CRM software was the on-site version which required dedicated teams to manage it, hardware and software modifications and a flexible budget. But, small businesses cannot afford this luxury.
So, CRM vendors came out with a CRM software model custom designed to suit small businesses. It is called hosted CRM, web based CRM or CRM on demand.
The most important differentiating factor is that hosted CRM is delivered over the internet and is hosted by a third party (in most cases, the vendor). This eliminates a lot of hassles that are typical with on-site CRM. While reaping all the benefits of a traditional CRM software, small business no longer have to invest in dedicated servers, software experts to manage the software and upgrade costs.
Hosted CRM is flexible, scalable and easy to use. The only investment that a small business has to make is in a quality broadband internet connection and the entire team can work under one platform.
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