On a hot summer day, there is nothing as refreshing as a nice cold beer (or two). Who doesn’t like to relax and unwind after a hard day of work with a delicious beer in their hand, right? Well, beer lovers around the world have now found something even more flavourful and aromatic when it comes to one of the world’s most favourite alcoholic beverages, and that is Craft Beer.
You can find many brands of Craft Beer in London, and it offers many different varieties and types, suitable for anyone’s taste and preference. Craft Beer is described as beer brewed by small independent breweries using natural ingredients and their own unique recipes and traditional brewing methods. Unlike regular mass-produced beer, Craft Beer offers the consumer a much more flavourful and aromatic experience, and what is unique about these brewers is that they are so passionate about the quality of their end-product that they concentrate all their efforts to producing a beer that is of the highest standard for the discerning Craft Beer consumer, and hence, only a limited output of it is produced per year.
While many people are now turning towards this new and more delicious Craft Beer in London, there is quite a significant difference in the prices of Craft Beer as opposed to mass-produced beer, with Craft Beer being much more expensive than regular types. Beer drinkers are used to drinking this delicious and refreshing beverage at minimum cost, and yet with the advent of Craft Beer breweries around the globe, we see that people are willing to pay a higher price for their daily indulgence. Why is that? What is so special about Craft Beer that people don’t mind spending a few extra pounds or dollars on it?
One of the main reasons that Craft Beer is so much more expensive is because the cost of making it is higher. These small independent breweries produce their beer in small batches, so they don’t have the luxury of enjoying economies of scale. In addition, they use very high quality, hand selected ingredients for the products, and these quality ingredients cost more. They also use more quantities of an ingredient in their recipes in order to bring out the flavours, aromas and appearances of the beer. All these factors add up to increased production costs for the small craft brewery, making Craft Beer far more expensive than regular beer.
Craft breweries also use traditional, time tested brewing methods, which may be unique to their brewery. Some brewers use longer fermentation processes which are time consuming and need special tools and equipment like oak wood barrels etc. These techniques are used to give the beer an enhanced flavour and texture, as well as to get its unique aroma. Sometimes the beer is aged for many months in these specific barrels such as oak wood or Bourbon.
Some of the main ingredients in making Craft Beer in London and elsewhere are grains and hops, which are quite expensive ingredients. Hops is a very costly ingredient because there isn’t as much supply of it as there is demand, thus pushing the cost up.
Have you noticed that Craft Beer has a significantly higher alcohol content than regular mass-produced beer? One of the ways they achieve this is by adding more malted grain during the brewing process. This is also a factor that contributes to the higher price of Craft Beer.
Craft Beer is an artisan beer, meaning that its creation is a work of art. Craft brewers, not unlike scientists, experiment with new ingredients and flavours, adding fruits, spices and herbs which gives the beer complex flavours and textures, making the Craft Beer experience more adventurous and exciting. These additional ingredients also add a cost to the brewing process making the final price of Craft Beer quite high.
Whatever the cost, there is no doubt that Craft beer has got a huge fan base, making it one of the most popular beers around, and why shouldn’t it be? Craft Beer is aromatic, flavourful and offers different types of beer for different tastebuds, and best of all, it is good for your health (taken in moderation of course), and the fans out there who love this unique type of beer are sure to increase in time to come, irrespective of the price they pay for it. Because in the end, the experience is everything, and the experience you get from a Craft Beer is well worth the price you pay for it.