Mobile application development services have become more prevalent in today’s digital age. It makes sense when you think about it. After all, research shows there are approximately 6.648 billion smartphone users globally. This percentage represents nearly 84 percent of the world’s population.
Few technologies have as profoundly impacted human life as mobile phones. Initially, mobile phones were an alternative to landlines. The Nokia 1011 was the world’s first mass-produced phone. It featured a monochrome LCD screen, an extendable antenna, and storage for 99 phone numbers.
Today, smartphones are like handheld computers. They’re also insanely powerful. For instance, research shows that an iPhone 6 is 32,000 times more powerful than the best Apollo-era computers. It also performs instructions 120,000,000 times faster, and it’s an old phone by today’s standards. Now, you only have to imagine how much faster the latest iPhone is than the iPhone 6.
Considering how prevalent smartphones have become in people’s daily lives, it makes sense for businesses, corporations, governments, and others to target smartphone users. That’s where mobile applications become essential.
Mobile applications have become the new way for businesses to connect with customers. The modern world is all about convenience. Customers want to access their favorite stores using their phones. Let’s assume you operate a high-end shoe store. You’ll need an application to inform customers about the latest product offerings. In addition, E-commerce has become extremely popular, meaning you’ll acquire significant sales from your application.
Statistics show there are 3.48 million applications on the Google Play Store. The Apple App Store has roughly 2.2 million applications. It might seem like an abundance of applications in the market exists, saturating it, and that might be true. However, the reality is that the average American spends approximately 5.4 hours daily using their phone. People also check their phones 58 times daily, meaning people cannot live with smartphones. As a result, it makes sense for businesses and other institutions to need mobile applications to target their intended audience.
Creating mobile applications is an art. It’s easier said than done. There are reasons companies solely dedicated to creating mobile applications exist. There’s never been a better time to provide mobile application services than today, and there are plenty of reasons behind it.
Why Providing Mobile Application Development Services is a Good Idea
Here’s why providing mobile application development services is a good idea:
Accessibility
Businesses are profit-making enterprises. Generating revenue is difficult if you’re not constantly acquiring new leads. Businesses can obtain new leads in several ways, but few are as effective as online leads.
In the old days of the internet, people would log onto their desktop computers to browse the web. That’s no longer the case. Today, businesses need to be accessible in various ways. The rise of BOPI (Buy Online, Pick-up in-store) has shown that businesses need an omnichannel environment to succeed.
Consumer purchasing behavior has also significantly changed. Consumers like to have more information to make informed buying decisions. The internet is a convenient resource that provides them with all the necessary information for purchases. As a result, businesses must have a robust online presence. A website allows users to view a company’s products and history. It also lets them check the company’s credibility through reviews and testimonials. However, creating a mobile application can help businesses take their business to the next level, allowing them to easily upsell customers, create customized promotions, target them with ads for sales, etc.
The E-Commerce Boom
Another reason to focus on providing mobile application development services to organizations, institutions, and government agencies is the E-commerce boom. E-commerce isn’t a new concept. It’s been around for decades. Amazon, the world’s largest and most well-known E-commerce marketplace, has been around since 1995.
However, the growing adoption of smartphones and other mobile devices skyrocketed E-commerce into the stratosphere. In addition, the global COVID-19 pandemic also significantly contributed to its growth. Today, businesses need to focus on E-commerce. Otherwise, they’re sacrificing their profitability by ignoring a major sales channel.
Research shows that E-commerce sales topped $870 billion in the US in 2021. This number is expected to keep growing as more of the world’s population goes online. Investing in a mobile application can help businesses grow their E-commerce sales channel, benefitting from it in the long run.
But they need a mobile application development team to create an easy-to-use and seamless application. Hence, providing mobile application development services is a good idea.
Transform Retail Businesses and Reduce Their Costs
The global pandemic hit retail businesses hard. However, that still doesn’t change the fact that retail is slowly losing its hold over customers. Statistics show E-commerce is becoming rapidly more popular. Today, E-commerce accounts for nearly a fifth of all retail sales. Experts predict this number will rise to 25 percent by 2025.
Mobile applications have become critical for retail businesses. These applications can facilitate retailers in meeting customer expectations by transforming the customer experience. Many businesses have developed applications that customers can use to augment their in-store shopping experience by seamlessly merging technology with a human touch. Mobile applications have also become crucial for the retail industry because they can help reduce brick-and-mortar store expenses.
Considering most retail businesses still haven’t fully transitioned to an online model, providing mobile application development services is a good idea.
Get Mobile Application Development Services from deltAlyz
deltAlyz consists of a team of passionate data scientists and software developers that excel in helping organizations convert data into actionable insights. They offer numerous services to help streamline processes and improve productivity and efficiency for organizations. deltAlyz’s services include cloud computing services, artificial intelligence solutions, cybersecurity services, etc. They also offer analytics and business intelligence services and data mining and warehousing services.
Visit deltAlyz’s website for more information. Alternatively, contact them today to get started.
About The Author
Austin James is a former web developer who transitioned to mobile application development in 2010. Austin started creating mobile applications after becoming intrigued with the original iPhone. He’s a proficient coder in Javascript, Lua, Python, and Swift. He’s worked with several companies to create mobile applications for some of the largest companies globally. Today, he’s affiliated with deltAlyz. Austin enjoys watching college football in his spare time. He also likes to try performing stand-up comedy at open mic shows.
