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You may have heard of the importance of, or at least the word, “schema” in your efforts to enhance the reach of your page. But “what is a schema markup?” you might be thinking. Microdata is a kind of information that is represented via schema markup. Microdata like this may be contributed to your web pages to aid in the creation of a more detailed description. “Rich snippets” is a term used to describe these improved descriptions. This type of data is therefore included in search engine results, regardless of how you measure it. 

The success of schema markup is fueled by the most prominent search engines, such as Google, Bing, and Yahoo. In 2011, several search engines came together to form schema.org. Schema markup's capacity to assist online visitors with a better understanding when faced with a confused or ambiguous web page is one of its most essential characteristics.

Schema Markup and SEO

It is vital to discuss the importance of schema markup in SEO. While there is no concrete proof that the use of microdata will improve search rankings, it is one way to incorporate data-rich pockets in your online presence. A recent study has shown that less than thirty percent of the search results found by google include this data. In this time of opportunity and business building, it is important to take opportunities when possible. Employing a schema markup checker is a great way to establish some baseline data for the SEO history of your e-commerce business.

What is Schema SEO?

Schema is used worldwide by people, products, recipes, and even organizations that want to increase their reach. Even if your website or business doesn’t fit into one of the above categories, if you have some kind of data available to people, chances are it has an itemscope, itemtype, and itemprop. 

Once you figure out the itemtype of your content, you can begin to add in the schema. Is your webpage dedicated to music? Food? Health? Categorizing is an important distinction to make when creating schema for your website or e-commerce store.

Itemscope, Itemtype, and Itemprop Briefly Explained

When you include an itemscope tag, you are explaining that the code included in that point is meant to identify a specific item. An itemtype is included in the URL of your website, and explains to users what area(s) you are involved in. This could be tech, beauty, health, or any number of other sectors. Itemprop tags are implemented to help label the properties of an item. If all of this has you a little confused, or even overwhelmed, schema markup on Google (schema.org) has a step-by-step explanation on their website.

Useful Tools to Ensure Your Success

A schema markup checker, like the one offered by Google (Structured Data Markup Helper) is one way to ensure that your webpage is full of information-rich snippets, while avoiding frustration. This tool’s ease of use has been proven over and over again. To use it, select the item type, and paste in the URL of the content you want to check. Next, highlight the different factors of your content, so they can be appropriately tagged.

RDFa vs. Microdata

In the event you feel confident coding and want to incorporate some structured data into your webpage that goes beyond schema, you would do well to consider using RDFa. RDFa stands for “resource description frameworks in attributes”. RDFa can be used in conjunction with HTML5 and isn’t far-removed from microdata. If you want to add in some data in a structured way, more advanced than schema, consider utilizing RDFa.

When placed side by side and examined, the differences between microdata and RDFa are minor. Where microdata uses itemtype, and itemprop; RDFa uses type of and property in their place. Schema.org has updated lists inclusive of elements defined as properties, and those categorized as types. As a reminder, Google’s Structured Data Testing Tool is always available to online business owners. 

This tool is helpful in building your online presence through rich snippets. Rich snippets are proven to help direct more traffic to your page by increasing ratings on search engines. There is very little in the SEO world today that can be considered as effective as including schema markup in your online presence.

Fight the Fear

Both RDFa and schema can be overwhelming and frustrating for a new user. In the midst of a new age in technology, it is paramount to keep up with the trends and implement them in a manner that benefits your company. Hopefully this article has helped to dispel some of the misconceptions you may have regarding the creation of an online presence. 

While the implementation of microdata can be time-consuming, it is important to ensure that the terms you are choosing to highlight are beneficial to your business and will lead to client retention. While learning both might be a tedious process, the rewards you can earn from these processes are second to none.

Hire an SEO Consultant

To truly crank up your company blog’s potential, it might be time to hire an SEO consultant. While you should always strive to maintain an awareness of current SEO practices, you likely have a lot to do to operate your business. SEO best practices change all the time, as algorithms change and certain trends fall out of fashion. Having an SEO consultant on your team can enable you to efficiently incorporate SEO principles while still making progress on other goals. 

If you are in the market for SEO services, contact Position Punisher today. Position Punisher, the best SEO company in Phoenix has a wide range of experience in SEO, marketing, technology, and mobile application development.


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