Have you ever heard of this new sales model: jewelry wholesale by kilogram? What exactly is it? Why has this model become so popular in the wholesale jewelry market? Who is the leading supplier using this new sales model?
As the Chinese saying goes, “know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat”. That is also to say, a man should know both himself and his counterpart to win each battle. The online e-commerce has opened up new opportunities for enterprises, but at the same time, it has unearthed many challenges. Sticking with it, or swimming upstream?
In this blog, we will take a perfect example of Jewelrykg, and see why their new sales model: jewelry wholesale by kilogram can be so successful, and gain much approval and fine reputation by many customers.
The jewelry wholesale industry is facing an existential crisis?
In the early stage, many jewelry wholesalers entered the wholesale field by the virtue of their courage and willingness to endure hardships. They enjoyed the profit difference and gained a lot of benefits at that time. However, with the development of society and the continuous progress of technology, the market competition is increasingly intensified. Many people are pessimistic about the way out of wholesalers. But, will the jewelry wholesale industry really face a crisis of survival?
Actually, the economic globalization brings new opportunity and huge market as well as the strong competition. However, as long as you can embrace the change as an opportunity rather than a threat, you will know the current business trends better.
To discuss the way out of the jewelry industry, first of all, we must understand the current market environment and challenges that jewelry wholesalers and retailers currently face.
Challenges of wholesale industry:
- Distribution channels
With the rapid development of it industry, the flatting of distribution channel and the widely use of Internet, small and medium wholesalers are facing difficulties in their growth.
Channel flattening is a big trend. Previously, wholesalers have numbers of dealers, distributors and retailers. However, nowadays, with a well-developed global market, manufacturers began to use POS (Point Of Sale). That is to say, homegrown, reduce intermediate links, and shorten the distribution channel.
The rise of e-commerce has brought advantages of low cost and convenience for businesses, which makes it easy for jewelry manufacturers to find customers on the Internet for their products. That is to say, the channels to sell products are no longer restricted by capital and scale. Therefore, wholesale jewelry manufacturers can bypass the intermediate link of wholesalers and directly sell their own products to gain more profits through price advantages. At the same time, customers can also use the Internet to directly communicate with manufacturers and place orders.
Dealers have been in direct contact with consumers for a long time, who have a good understanding of the market conditions, good reputation and market influence in the local market. Therefore, the relationship between dealers and manufacturers has become increasingly closer. Therefore, manufacturers are trying to reduce marketing costs by cooperating with dealers.
What should jewelry wholesalers do?
- Find good jewelry suppliers
Jewelry wholesalers have to change the existing mode and innovate their service content if they want to gain a foothold in the new competition. First of all, jewelry wholesalers should actively communicate with the jewelry suppliers and establish good cooperative relations, like providing market feedback information to manufacturers. Jewelrykg, for example, by adopting a new model of selling by weight, brings great convenience for for jewelry wholesalers and retailers to source jewelry in bulk.
The source of jewelry is very important. For jewelry wholesalers, it is crucial to expand the types of jewelry wholesale, and find high-quality cheap jewelry wholesale suppliers. For example, for small jewelry wholesalers, to get more profits, they can lower the price of their jewelry, which means finding a reliable manufacturer that can sell quality jewelry at a low price, like Jewelrykg. However, for large-scale wholesalers, the variety and quality of products are very important, meanwhile, they need to have their own characteristics. So, the reasonable price increase is also an option to consider. In addition, wholesalers can also use the terminal marketing, such as door-to-door delivery, store packaging and so on.
Wholesalers can make full use of the convenience and timeliness brought by the Internet to improve the efficiency of jewelry distribution and information reception, thus reducing the economic losses caused by the lag of jewelry information.
Jewelry wholesale by kilogram? Is it reliable?
Now, let’s take a look at Jewelrykg.
Jewelrykg is a leading professional company who is famous for selling jewelry wholesale by kilogram. Their goal is to enable global jewelry wholesalers to source high-quality and affordable products from China without having to go abroad.
So, what is jewelry wholesale by kilogram, how does it work?
Jewelry wholesale by the kilo is a cheaper purchasing model even than the regular wholesale prices. Generally, one kilogram of jewelry will contain 100-350 pieces of jewelry. The jewelry is randomly placed in the package, you can select all kinds of hot-selling high quality jewelry pieces from Jewelrykg, and the price is calculated according to the weight.
Why choose this model?
Jewelrykg chooses to sell jewelry wholesale by the kilo is to let every customer can enjoy cheap high quality jewelry pieces without going abroad. Compared with the traditional way of buying in bulk, some bulk jewelry suppliers may accept samples, stock jewelry and foreign trade tail orders from those traditional jewelry manufacturers, and then recycle these products and wholesale them to retailers. Most of time, the quality can not be ensured.
Here are the advantages of Jewelrykg:
- No MOQ
- Top quality, all the jewelry pieces have integrity, no rust, no oxidation.
- Rich product line, diversified product styles per kilogram, and suitable for self-use or wholesale sales.
- Independent packages.
- Complete after-sales system.
- Free selection. Styles are sent randomly and full of surprises.
E-commerce is not only a challenge but also a new opportunity for jewelry wholesale industry. For jewelry wholesalers, only by actively facing challenges, embracing changes and constant self-innovation can win more opportunities in the fierce competition.
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