If you are thinking of creating a direct mail marketing strategy, direct mail frequency is one of the biggest factors deciding your success. It has been proven that increased frequency contributes to the success of direct mail campaigns. By reaching homes consistently, your message will impact customers, making them more likely to recognize your brand and take action. Digital marketing companies have advanced tools to report customer behaviour these days. You can use these tools to plan the frequency of direct mail publications smartly.
What is direct mail marketing frequency?
Direct mail marketing frequency is the number of times you expose your marketing message to the prospective audience. This exposure plays a critical role in increasing brand recognition and familiarity.
Why is frequency different with direct mail?
If you look at this from the receiver's perspective, you'll find out that the average Canadian is exposed to hundreds and possibly thousands of messages daily. These messages run everywhere, including social media, email, radio, TV, text, web, etc. But as print is a physical mode of communication, it is different from the other forms in tactility. As the print media reaches the customer via physical mail, it is only logical to keep its frequency to an optimum level.
Finding the Right Direct Mail Marketing Frequency
Many factors can affect the frequency of your posts, and some of these factors are budget and schedule. To find the best direct mail marketing frequency, you must test these factors and analyze your results. Here are some considerations that you can follow:
• Look for a direct mail marketing platform that can assist you in creating different marketing campaigns for your products or services. You can customize the mailing frequency according to the message you want to deliver with different marketing campaigns.
• Provide details of your services in a popular mail marketing magazine like Money Saver Magazine Canada. Keep campaign frequency to once every 21 days.
• Focus on seasonal timings like holidays and festivals. This is when you can reach out to potential customers with exciting deals.
About Direct Response Media Group:
Direct Response Media Group has assisted over 5000 small and large businesses. They can supply you with free demographic analysis and assist you in identifying your target audience. DRMG is one of the best Canadian marketing magazines to help you determine the right frequency of mail publications. Contact them immediately if you want to advertise in direct solo mail or shared direct mail.
To know more about direct mail marketing services and more, visit https://drmg.com/
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