Using Social Listening Analysis to Your Advantage

Modern-day businesses know the importance of an online presence, especially when it comes to social media. Thanks to its global reach, having a presence on the internet allows your business to attract and engage with customers from anywhere in the world. Social media offers a range of benefits: increased customer engagement, lead generation, and brand awareness are just a few perks of an online presence.

There is a constant stream of information flowing through social media platforms. Simply making posts won’t be enough to keep your business relevant and engaging: to stay on top of the information stream, you’ll need to combine your marketing strategy with social media analytics.

What Are Social Media Analytics?

Social media analytics, or social media monitoring, refers to the practice of reviewing the conversations around your brand. These also cover current industry trends. With these insights, businesses can create better marketing strategies for their online presence.

Most media analytics tools don’t just cover social media. If you want to cover all your bases, any form of media can be monitored and analyzed for sentiments. This means you’ll be able to look through print, broadcast, and online media for any mentions of your brand: the more you monitor, the more data you have.

How Do Social Media Analytics Work?

Social media analytics tools come in the form of software. There are tons of tools available for purchase online, although they differ in what platforms they monitor and analyze. Some tools specifically monitor social media sites while others cover a broader range of media.

Burrelles’ media monitoring services cover a comprehensive range of media. We use social listening analysis to help you monitor social media or branch out to other online platforms. Our services also cover broadcast and print monitoring, so you’ll be able to cover all your bases with our all-inclusive package.

What Are the Advantages of Social Media Analytics?

1. Increased Customer Engagement

Being online makes it easier to talk to reach out to your customers. Using social media analytics allows you to be consistent in communicating with your audience: an unresponsive company isn’t appealing. You’ll also be able to keep up with reviews and inquiries about your business. With media monitoring, it will be easier to increase customer engagement for your brand.

2. Improved Social Media Marketing Strategy

Trending topics on social media are constantly changing. With media monitoring, you’ll be able to keep track of what’s currently popular. This information can be used to build a strong social media marketing strategy: by keeping up with the current trends, your brand will remain fresh and relevant.

3. Understanding Your Competitors

Practicing social listening analysis allows you to understand your business competition. Media monitoring allows you to discover the gaps that your competitors have left in the market, along with showing you what strategies may or may not work. If you understand your competition’s movements, your business will be able to plan and adjust accordingly.

4. Generate Leads and Increase Traffic

The sentiments behind your customers’ conversations can help you build traffic. Social listening allows you to look in on those conversations, thus peeking into potential business opportunities. Monitoring your customers’ sentiments can help you adapt to their needs. For example: if customers have suggestions for product improvement, you will be able to generate new leads for your brand.

5. Easily Promote Your Content

Social media is one of the best places to promote content. Your company can use a combination of creativity and media monitoring to create engaging promotional content, making the best use of your social media marketing strategy in the process.

Most social media platforms allow you to “boost” your advertisements for a small fee. These boosts make sure your posts are broadcasted to a larger audience: your company may benefit from boosting your promotional content.

Get the Best Social Media Analytics Services With Burrelles

Burrelles offers complete and comprehensive media monitoring services. We cover all forms of media, whether you need to monitor online, print, or broadcast channels. With our services, you’ll receive non-stop brand monitoring, organized social media discussions, powerful analytics, and regular email alerts. Burrelles makes sure you’ll see all the coverage that’s important to you, your organization, and your goals.

We are the most trusted and credible partner in the media and data service industry, providing quality monitoring services in the United States. Our combination of human insight and sophisticated technology allows us to provide you with in-depth coverage of global media from all sources.

We also offer media outreach services that will help you better understand the data we’ve gathered. Our professionals here at Burrelles will create tailor-made reports of our analyses, offering data tables and PowerPoint charts to organize our information.

Here at Burrelles, we can also help you with your press needs. We can assist you with your press release and provide experienced speakers for your next event.

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