Keeping up with changing times is vital to the success of any business. With constant innovation in the field of technology, it is an absolute necessity for companies to stay up to date and not get left behind.
In recent years, one such piece of technology has completely revolutionized how various industries operate. We are of course talking about – mobile app development. With the advent of mobile apps, the landscape of how many industries operate has been altered.
Services have never been more accessible for the average user. This change has also made all our lives a whole lot easier. The integration of mobile apps into existing business models has created a whole new type of service known as “on-demand” services.
What Is An On-Demand Service?
The on-demand economy, also known as the access economy or shared economy, meets consumer demand based on immediate access to goods and services. It is a business model that is mostly driven by technology firms. Built to be efficient and provide services in a fast manner, they have become a huge hit amongst customers and entrepreneurs alike.
This “on-demand” method of operation has quickly taken over many industries around the world. Some of the most visible examples of this change are in the taxi service industry, restaurant service industry, and the delivery service industry.
Taking the taxi service industry as an example, we can clearly see the stark increase of “on-demand” taxis such as those run by Uber and Ola in comparison to the more traditional types of yellow cabs. But what has led to this change?
Why Use An On-Demand Service
The main contributing factor behind this technological shift has been the widespread availability of mobile phones amongst all sectors of society.
According to Statista, there are more than 1.2 billion mobile phone users in the world with tablet users accounting for an additional billion. As one can guess, this is a large pool of potential customers waiting to be reached through the use of a mobile application.
Bringing the service to the customer is the name of the game in today’s digital world. With the continued growth of such services, it is only logical that more and more services move to the “on-demand” mode of operation.