In Digital Marketing, creating digital products like eBooks, Membership Websites, Online Courses, etc. has become a common thing nowadays! And if you are not able to sell your digital product which you have worked so hard on to grow your business, then something must be wrong with it or the way you’re marketing it! So today we are going to share some of our thoughts about what are the possible reasons that can make your digital product fail in sales as well as how you can solve these problems through smart ways! So let’s get started.

Introduction:

Digital marketing helps your business become more visible and grow online, but when it comes to selling products on the internet, it takes more than just social media marketing and Google Adwords to see success. The fact is, almost 70% of digital products fail because they don’t take into account their customers’ needs. To avoid this, you need to understand what makes a digital product sell and how to create one that people want to buy. Keep reading to learn more in detail!

1. Unclear value proposition

The problem with your product likely is that you don’t have a good idea of what it is, or why someone should buy it. Spend some time thinking about how your audience will benefit from it and what problem you’re solving for them. If you can’t clearly articulate this, then no one else will either. The more people who are aware of the value of your product, the more likely they’ll be to buy it. Share your content on social media channels like Facebook, Twitter, LinkedIn, and Instagram to get the word out. Make sure you provide an easy-to-understand overview of what your product does so people know what it is before clicking through.

You want them to know exactly what they’re buying without having to go into detail or do any research once there. You also want to tell people where their money is going when they make a purchase: Why are you deserving of their dollars? What kind of person would need your product? Who do you help? How does your product solve a problem for them? What benefits will they get as soon as they make the purchase? Use these questions to brainstorm ways to communicate the value of your product.

First, list everything you know about the problems your product solves. Next, list every type of person who might benefit from your product. Finally, think about how you’re different than other products and services available.

Your focus should be on answering these three questions: What problem does my product solve? Which groups of people will most likely use my solution? What makes my company different than other companies offering similar products or services?

Having a clear purpose behind your work helps guide marketing efforts and increases conversions. When you present customers with a compelling case as to why they should buy your product instead of others, they’re more likely to convert. Crafting an elevator pitch is a great exercise for figuring out how to succinctly explain the value proposition behind your business.

2. Lack of differentiation

It is important to differentiate yourself in a crowded market by providing a unique and meaningful experience.

1. Make sure that your product is valuable to the customer. You can do this by understanding their needs and figuring out how you can best serve them.

2. Stand out from competitors by offering something that they don’t have or by being more affordable than other companies in the space.

3. Create a compelling message for your target audience. A good place to start is with the copy on your landing page. Get feedback about what resonates with people, then apply it across all marketing materials, like social media posts, blog posts, and email newsletters.

4. Take full advantage of free trials and risk-free purchases as an opportunity to show customers why they should buy from you instead of someone else! Be upfront about any limitations of your product, so they know exactly what they’re signing up for.

5. Lastly, work hard at making customers feel satisfied when interacting with your brand by thanking them and asking if there’s anything else we can do to make their experience better.

If you’ve done everything right, but still aren’t getting traction, take a look at your funnel and figure out where customers might be falling off. For example, are you giving enough information about your product before asking for money? Are prices too high? So, also think about these questions.

3. Confusing user experience

One of the most common reasons for a lack of conversion is that users simply cannot find their way around the website or app. This can be due to poor navigation, unclear labeling, or a cluttered interface. Designers will often get so wrapped up in making something aesthetically pleasing that they forget to make it easy to navigate and use.

Remember that first impression are everything! Make sure you design with usability as well as aesthetics in mind. Consider conducting user testing early on to see if there are any major issues preventing people from using the site.

If you’ve already launched, consider doing some A/B testing by changing small pieces of the site layout to see if it helps increase conversion rates. For example, reducing text length or simplifying the menu might do the trick.

For apps, consider running an experiment where you change one key screen at a time. For example, if having too many options to choose from is confusing try eliminating one feature at a time until you arrive at an optimal experience for customers.

Sometimes this may mean removing features entirely rather than tweaking them. You’ll know when you’ve found the right option when you’re able to reduce bounce rate and increase conversion rates without affecting UX quality.

It’s important to remember that different designs work better for different industries. There’s no one size fits all approach, so it’s essential to test and measure before determining which elements should stay and which should go. Keep reading to know more

4. Ineffective marketing

1. Your marketing efforts aren’t reaching the right audience.

2. You’re not targeting the right keywords in your PPC campaigns.

3. You’re not getting enough social shares and visits to your site or the product page.

4. You haven’t been promoting it enough on social media networks like Facebook, Twitter, or LinkedIn.

5. You don’t have an effective email campaign strategy set up.

The blog post goes on to explain what you can do if any of these five reasons are contributing to your product’s poor performance. For example, when the blog post says you’re not targeting the right keywords, they list some examples that may apply to your business:

• Your landing pages don’t contain words customers would use when searching for products related to yours.
• You need a better description that includes all relevant search terms, instead of just repeating something customers can find on other sites.
• Your advertising is focused on one keyword instead of using multiple variations for different target audiences or ad types (text ads vs video ads).
• The content on your website doesn’t match the language you’re trying to rank for with keywords.
• You’ve made mistakes in setting up filters and adjustments within Google AdWords.
• The quality of your images isn’t high enough, or you’re using images from the wrong angles.
• There are too many competing businesses that offer similar services/products near you.
• You haven’t optimized your website design for mobile devices yet.

Your Audience can’t find value in your product

Your audience might not be finding value in your product for one of the following reasons:

• They don’t know what the problem is.
• They think the problem has been solved.
• The solution you are offering is too expensive.
• The solution you are offering is too difficult to implement.
• There’s no urgency to purchase now.

5. Poor Timing (Sometimes timing matters)

One of the most common and easiest-to-fix mistakes is simply releasing the product at a time when no one is looking for it. There are two types of timing to consider when launching a new product: seasonality and day of the week. If you’re trying to sell winter accessories in the middle of summer, you’re going to have a hard time doing so.

Similarly, releasing an eBook about exercise on Monday morning will result in fewer downloads than if you released it on Friday evening. Finally, keep in mind that what’s hot changes throughout the year and by region. For example, game apps tend to do better during winter months while romance novels tend to do better during summer months.

Tags: Source:Why your digital product isn’t selling? – Five potential causes