Wine can be an alcoholic drink typically produced from fermentedgrape juice with different types of yeast. Different types of grapesand strains of yeasts produce different varieties of the wine.Moreover, drinking an unexpected glass of dark wine will work forhealth. It provides antioxidants, can promote longevity, and lessenthe risk of cardiac disease and harmful inflammation, among otherbenefits. The growing awareness of the great things about wine andthe changing consumer lifestyle has led many consumers to shift frombeer and spirits based beverages to wine. As a result is expected toaugment the growth of the Wine Market.
Althoughmajor consumer base is of middle and older generation, there's agrowing demand on the list of millennial which will be furtherdriving the marketplace growth. Thus, with the increasing popularityof wine in the millennial population (above the legal drinking age),the demand for wine can also be increasing. Based on MillennialEngagement Initiative Report, nearly half (around 46%) of all theUnited States work force is expected to be millennial by 2020. As aresult is expected to accelerate the growth of the WineMarket. Moreover, the growth of the wine market is driven bythe increasing number of bars and pubs worldwide.
Thenumber of bars and pubs in India has increased within the years.Counting altogether, India has more than 800 liquor serving bars andpubs. As a result is increasing the demand for wine, and marketplayers are focused on launching services available in the market tomeet up increasing demand.
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