Want to gain the best results from your WordPress customization services by optimizing your site for SEO? Try these useful tips or hire a professional.
Many people overlook one of the most essential things on their website and blogs – WordPress SEO. Most site owners go ahead and set up a website, and months later realize that the traffic is still minimal. At this point in time, they look for reasons behind the lag. The one common answer to the question, ‘why isn’t my traffic increasing’ is improper application and usage of SEO. If you too have looked for something similar, you too may have discovered about SEO. Search Engine Optimisation is no secret sauce to heavy traffic flow on a website. It is one of the most powerful tools that companies and individuals use.
WordPress SEO is a popular CMS (Content Management System) because it is very powerful as it has an incredible portion of the interwebs. Professionals and probably every one of us who use WordPress knows that it’s SEO friendly. But what’s next? Often mistakes and mismanagement happen when it comes to WordPress SEO setup and configuration.
Users don’t have the correct knowledge about optimization for which it becomes essential for them to opt for WordPress optimization service. So, to offer you some basics of WordPress SEO, this article has a few important things.
Basics of WordPress SEO
Learning a few basics of WordPress SEO can make it less technical for you.
Whether you know this or not, WordPress comes with a built-in option with which you can choose to hide your website from search engines. This option comes in handy when you need some time to work on the site before making it public. If your site isn’t visible on the web, make sure you uncheck this option.
How to do it?
- Log in to your WordPress site’s admin area.
- Go to Settings > Reading.
- Scroll down to Search Engine Visibility.
- Uncheck the box next to ‘Discourage search engines from indexing this site’.
- Click ‘Save Changes’.
Use SEO Friendly URL Structures
Having SEO-friendly URLs is important because they contain words that explain what’s on your page very clearly. Also, they are readable to both humans and search engines.
These are the SEO-friendly URLs. Whereas, non-SEO friendly URLs look like this;
Use SEO-friendly permalink structure to improve the chance of ranking high in the search results.
How to do it?
- Go to Settings » Permalinks page.
- Select the post name option and click ‘Save Changes’.
Try not to change the permalink structure on your established site as you may lose your social media share count or your existing SEO rankings. Instead, hire professionals like foursixtyfivemedia for WordPress optimization service.
WWW vs non-WWW
If you’re just starting to set up your website on WordPress, you have to choose the URL. You have two options, have www () or non-www (). However, from the SEO point of you, don’t waste your time thinking which one would be the best because they have nothing to do with your optimization.
How to do it?
- Go to Settings » General page.
- Add your preferred URL in ‘WordPress Address’ and ‘Site Address’.
Hire the professionals
This article might have given you the basic idea about WordPress SEO but, if you’re a newbie on the web, the best thing you can do is hire an expert for WordPress customization services and for optimization too. Try hiring foursixtyfivemedia – the affordable business WordPress development solutions.
Or, go ahead and use these WordPress optimization tips to increase traffic on your website.