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The growing demand for digital marketing has opened the door for various digital marketing experts and professionals. Digital marketing expert, social media expert, and content creator.

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He is considered a well-known marketing expert in the business world and his strategy and technology have made the company grow faster than ever. Farhad Koodoruth, the partner of Threepipe Reply, tells the information age how organizations can move beyond digital marketing.

Digital marketing has skyrocketed in 2020 as digital channels are being used to replace closed physical stores due to global lockdowns, and the importance of online presence will continue after the pandemic. However, when using data, gaining consumer trust still needs to be taken into account, and marketers need to think more creatively about how they build relationships through brands.

As life outside the pandemic takes over and more touch points have been achieved in the customer journey than ever before, marketing technology (martech) looks set to play a key role in creating personalized cross-channel experiences in the future.

It is estimated that the total annual worldwide ad spend is more than $600 billion. When it comes to promoting the value of digital marketing, leveraging data-centric technology and shifting from social media reliance to a more organic approach is key.

Farhad Koodoruth, the partner of Threepipe Reply, said: “The data that the marketing team is providing to them has changed. From a legal standpoint, using third-party data has become more challenging, affecting the use of third-party data.

“Anything you can build from scratch or the first batch is the most effective way to build your goals, the work that needs to be done from an advertising perspective.

“For most people, the challenge comes from infrastructure and data quality. Google and social platforms still have a lot of behavioral data, they're very powerful and scalable, all to build their own supplements where needed.”

Koodoruth told Information Age how the marketing team uses customer data ethically and reliably, as well as the digital marketing trends that will emerge in the coming years.


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