The internet is full of misleading information, anonymous user-generated reviews, and AI-generated content. It can be hard to determine what is actually credible, and that makes honest information more valuable than ever. When choosing a product education platform that also functions as an explainer video production company, search for a partner that prioritizes expert testimony to create XGC—expert-generated content. Here’s how this strategy can help your brand build trust and loyalty while educating your audience and fighting misinformation.
The Drawbacks of User-Generated Content
User-generated content, or UGC, is a cost-effective way to start building trust among your consumer base but requires your brand to rely on shoppers to create content. This can be challenging, as many customers don’t even want to write a review, let alone record a video. Additionally, depending on their experience level, they may not be the best source to properly inform others about how to use your product or when it most comes in handy. Therefore, it’s nearly impossible to ensure UGC will always be high-quality content, which could be a deterrent for other customers.
The Benefits of Expert-Generated Content
XGC is a new approach that prioritizes expert recommendations. It’s an easy way for explainer video companies and product education platforms to help brands and retailers provide shoppers with impactful product education content. XGC takes aspects of UGC, such as the creation of a community around your brand and the freedom to share real user insights with the value of a professional who uses your product to help build shopper confidence and trust. It allows your brand to showcase industry experts promoting products they would genuinely recommend and use regularly. They can show how to use your product and, most importantly, why they, as an expert, would recommend it. And since a recent survey revealed that educated consumers return 50% less, expert product videos are an effective way to reduce the cost of returns.
What About Influencers?
Influencers present their own set of unique challenges. They have their place for extending brand reach and awareness, but customers are often skeptical about whether they actually use the products they promote. Unlike an expert, they could simply be reading from a script or hyping a product they don’t use as part of a paid partnership. Plus, their opinions don’t carry the credibility or reliability of an expert. As a result, they run the risk of eroding trust. However, finding a promotional video production company that can pair an influencer with an expert can help you enjoy the best of both worlds. XGC featuring an influencer and an industry pro means you get the reach of the influencer with the knowledge and hard-earned experience of the expert.
Where to Use XGC
Where should you use expert-generated content? Wherever you can. It could be featured on your home page, social media accounts, PDPs, or even in ads. The goal is to increase engagement and sales while decreasing confusion about your product. When you are able to manage expectations and educate your audience, they’re less likely to return your product. XGC can be optimized with click-to-buy tech, which drives conversions at the point of sale. Videos not only drive purchases but also make sure customers are truly informed.
About The Desire Company
Building trust with consumers is the foundation of establishing brand loyalty. Thriving in the digital marketplace can hinge on customers’ confidence in your brand. Given the #deinfluencing trend and the FTC crackdown on fake reviews, consumers have made it crystal clear that they value authentic feedback and honest advice above all else. With The Desire Company, your brand can go beyond product recommendations from paid influencers, celebrities, and pseudo-experts. They’re more than a simple creative agency or video production company—The Desire Company is a complete product education platform. They combine expert vetting, content strategy, video embed technology, and media distribution, helping match your brand with industry professionals from their vast Pro Community. When you partner with The Desire Company, your customers can stay informed, not influenced, helping build trust and drive conversions.
See how The Desire Company can help you produce XGC at https://brands.thedesirecompany.com
Original Source: https://bit.ly/3Ub1BFn
