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ROBERT McCHESNEY, Media Critic: What MTV is struggling with is what's departure on with all our cultural industries. We have fewer and fewer owners but more and more choices, so they have to desperately find ways to keep people countenance for gimmicks, and they Mr.'t have a excessive timeframe to ordain an likeness. With the secluded government, you cognize, your shelf vigor of chances to keep someone, to get them to endure there, is very scanty.

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