5 Common Shopify SEO Issues and How to Fix Them

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5 Common Shopify SEO Issues and How to Fix Them

Leading eCommerce platform Shopify helps companies to build and operate their online stores. It has emerged as the preferred platform for companies wishing to launch an online store quickly and effectively because of its user-friendly design, numerous customization possibilities, and powerful features. But just like any other eCommerce platform, Shopify also has SEO issues that can affect a website's search engine rankings. If you're still unclear about this, you can also engage a Shopify experts

Here we have mentioned the top Five errors you need to fix in SEO:

 

Sitemap Problems 

The primary error to solve in SEO is of XML sitemap which makes search engine spiders easier to navigate all your website pages. Additionally, sometimes having your company website indexed is beneficial. An XML sitemap is generated automatically anytime a page is created on your Shopify website, according to analysis.

The main goal of this is to reduce the amount of time needed to build the XML sitemap. It also gives you a chance to increase the visibility of your website.

You can submit your sitemap Google search console. 

    2. Improper Length of Title Tags and Meta Description:

You should see a "Search Engine Listing" section at the very bottom of your unoptimized Shopify Collection page when you click to modify it. You can alter the Collection's Title and Meta Description by clicking the "edit" button in this area.

A unique URL slug can also be entered for your collection page.

From an SEO perspective: 

To avoid being cut short on search engine results pages, Shopify Collection Page titles should be no longer than 55 characters as per the Shopify Experts (before the branding tag). Your primary keyword should appear at the start of the title rather than near the conclusion. The URL slug for the collection page needs to be brief and informative. 

A call to action that encourages viewers to click through should be included in meta descriptions. As search engines bold search queries on meta description previews, they should also include the focus keywords to make them stick out more.

    3. Setting Image ALT Tags

The SEO consideration has gotten increasingly contentious when it comes to creating picture ALT tags. The Alt tags continue to be quite important to the success of the e-commerce store. 

A photo could occasionally fail to load because of a slow connection, a timeout, or an error. At this moment, you can also change the file name with the name of your keyword and the picture box with its Alt attribute which will probably be displayed by the browser.

Occasionally, a photo may not load due to a sluggish connection, a timeout, or an error. Right now, you can also edit the file name to include the name of your keyword, and the browser is probably displaying the picture box with its Alt property.

At every picture level, Shopify demands that the ALT text be set. This implies that you must use the same process each time you apply a comparable image throughout the website. 

     4. Dont Miss To Start Blogging:

Linking to relevant posts within your post text is one of the best ways to interlink blog posts. You can include links to blog articles with comparable content or to posts with more information on the subject, which are also known as contextual links.

A blog adds more website pages that you may directly connect to within the same page. It also provides you with the opportunity to point website visitors to other pages that can benefit your users. Additionally, blogging will assist you advertise your goods and improve website interlinking. 

By linking to other pertinent websites, you increase your credibility because you are directing traffic to reliable sources. As a result, you get credibility because you rely on people to assist in writing the finest essay possible on a certain subject.

   

    5. Restricted URL Structure

The inability to completely customize URLs is one of the main Shopify SEO issues that store owners deal with. Due to the usage of parameters and query strings that might make it challenging for search engines to grasp the structure of your website, Shopify's default URL structure is not always the best for search engine optimization. Your website may suffer as a result of lower ranks and reduced visibility.

Every product category must have /collections/ in the URL, and every product must have /products/. This has a number of problems, but the primary one is that Shopify only permits one subdirectory for each of these page kinds, which creates a very flat structure.

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