People are sick and tired of seeing the same layout everywhere, and they're yearning for something new, something more exciting. Fortunately, 2022 is here, bringing new opportunities to play around with website design.
According to experts, this year's trends will be more experimental and unconventional. They predict that brands will play around with layout structure, text orientation, imagery, and overall user experience. Take a look at some of the design trends that will make waves this year.
Off the Grid Layout
For years, web developers and graphic designers have worked with grids to create symmetry in their layouts. But at this point, symmetry can be boring and overrated. That's why designers are looking for alternatives to make their work more visually interesting.
The off-the-grid layout is basically a move away from the typical templated designs that allow you to play around with content presentation. For instance, if you want to emphasise a segment, you can move it off-centre and choose a bigger font size. In addition, if you want to stray from the usual straight lines, you can try a more circular or wavy approach to add dimension to your website.
There are many ways to experiment with off-the-grid layouts, making this one of this year's interesting trends. Though it's not a novel idea, it has yet to be explored.
Visible Borders
Another website development trend that will emerge this year is visible borders.
In contrast to the off-the-grid layout that goes out of the box and expels standard templates, this trend highlights it by presenting content in distinct grids and boxes. While playfulness is still involved in this design, it's not as outgoing or eccentric as the first one.
This is preferred by some brands for the obvious benefit of separating one section from the other, enabling viewers to scan the page in a more structured way.
Multilayers of Imagery
For the past few years, minimalism has always reigned supreme. Everything had to be clean-cut and perfectly presented to achieve a sleek and sophisticated look. But now, web designers want to go past that.
Using a multilayer of imagery is perfect for websites that are heavy on visual elements. For example, you can create a photo collage on your landing page to instantly capture the attention of your visitors and provide them with an immersive experience. Moreover, having full access to a wide array of photos allows your audience to see the bigger picture and understand the website story.
Because this is an unconventional way of presenting content, this will pique your visitor’s interest and invite them to continue exploring your website.
Horizontal Scrolling
Website design is exploring new ways of presenting content. It is not just the layout and the visuals, but more importantly, the scrolling experience.
Horizontal scrolling is expected to emerge this year as a way to establish unique and surprising interactions between images and text. This is especially true for maps, catalogues, and gallery websites.
Exploring cities, discovering new projects, and viewing galleries will be more engaging with a sideways navigation style. What's more, it can make a website more fun, appealing, and memorable as it allows users to experience content in a brand new way.
Moving Visuals
Gone are the days of static and one-dimensional web design. This 2022, it’s all about creating more dynamism and depth. That’s why web design predicts the incorporation of animation with every design.
This year, animating text and images will be a trend as brands continue to offer fresh and unexpected experiences to their customers.
However, since this is a relatively new venture, the animation might be limited to simple movements like flickers, side-scrolling, and rotations. The animation can evolve into something more complex as brands get used to this.
Web design for 2022 is all about going outside the convention. People have been bombarded with digital content for years. Now they want something new, something unexpected. These trends are unique and playful enough to get users glued to their pages.
