Recruiting and selecting the right candidates is extremely important, but also time-consuming. Many companies therefore outsource this to specialists, such as (expensive) recruitment and selection agencies. Unfortunately, there is a good chance that most recruitment and selection agencies fish in the same pond, have less insight into certain wishes of candidates and are not focused on the long-term relationship. Recruitment marketing is still relatively new and unknown, but extremely effective. We explain why.

WHAT DOES A RECRUITMENT MARKETING AGENCY DO?

Recruitment marketing agencies have been popping up like mushrooms in recent years. With the arrival of social media and many online tools for reaching your target group, that is not surprising. However, there is still a huge difference in the services provided by these agencies. For example, there are agencies that focus on social media advertising, job board marketing, employer branding and seo vacancy texts, but also those that focus on data and what happens behind the scenes in the recruitment process. What is important to us? A recruitment marketing agency must enable your organization to trigger and entice potential candidates to apply.

THE BENEFITS OF RECRUITMENT MARKETING

An average recruitment and selection agency often recruits with anonymous texts. You probably know them: "We are looking for ... for our client in Den Bosch". Candidates who then respond to this do NOT consciously choose your organization. They are usually presented to several competitors and the highest bidder goes 'home with the winner'.

Okay, we may be exaggerating a bit, but in practice this is often the case. You pay a high fee in the hope that new employees stick around. Yet this budget has not contributed to your employer brand. If you receive a new vacancy, the process will start all over again. Why a recruitment marketing agency is a good option?

As soon as a creative marketing campaign is created around your vacancy, this is done on behalf of your organization. Such a campaign therefore also contributes to your employer brand, so that your services are associated with cool campaigns.

“Good professionals are not without a job”, something that is often said and which also contains some truth. The pool of active jobseekers on average only covers 2-5% of the entire labor market. Yet people are always looking for this pool, while it is therefore not the most interesting pool for you as an employer. Did you know that 75% of working people are open to a more enjoyable job or a job that better matches their intrinsic motivation? Good recruitment marketing campaigns respond to this by convincing latent job seekers of 'nicer' options on the market.

Recruitment marketing also overhauls vacancy texts. Because you know which target group is on which platform, you can address your target group with the help of personas? This way you make your vacancies a lot more personal. Shooting hail is a thing of the past. From now on you do it with strong bullets that hit the target.

With so many different platforms, it's just a shame not to use them. Recruitment marketing agencies do that for you. The most important social media channels are LinkedIn, Facebook, Twitter and YouTube, but TikTok, Spotify, Clubhouse and other influencer platforms are also frequently used to reach new talent. Advertising on this is not necessarily easier, but it is relatively cheap and easily measurable.

Marketing used to be more guess work: a billboard along the highway or a flyer on the bus is nice, but not exactly measurable. Nowadays you can measure everything. Does a colleague share your vacancy on LinkedIn? For example, you can measure how many clicks there are on your vacancy page via a UTM tag. If we shoot 20 advertisements into the world, it will be visible in real time who looks where, clicks, and applies for jobs and so on.

'One size fits all' is impossible in recruitment marketing. A really good campaign is completely tailor-made for your organization. To address the right target group in a targeted manner, your USPs, information from colleagues and the vacancy itself are processed step by step into a campaign that fits your employer brand and the candidate you are looking for.

As an employer, you want employees who consciously choose your organization. They stick around longer and have a heart for the cause. Recruitment marketing agencies set up campaigns that propagate your corporate culture and core values. Applicants therefore consciously choose your organization. A match made in heaven.

A strong campaign consists of good content. Think of a cool vacancy video or podcast, a successful landing page and a recruiting vacancy text. The beauty of this? Everything is owned by you and can therefore always be (partially) reused when you are looking for new candidates.

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