Any digital marketing agency has a primary role to boost businesses by enhancing customer reach. Digital marketers are using innovative tools to boost the effectiveness, efficiency and to maximize their businesses marketing potential. Artificial Intelligence (AI) is one such powerful tool which has a key role to play. A digital marketer should be well versed as to how to use AI to their competitive advantage.

AI advancements in the field of automation and data collection have thrown new opportunities to automate the process of understanding customers better and thus, building and capitalizing on strategic marketing efforts.

The four pillared edifice on which any digital marketing agency thrives is:

Stronghold on Competitive research: As marketing research is the key to understand exact customer requirements and crafting a high impact marketing strategy, businesses are allocating budgets for latest technologies and AI tools to meet this goal. The role of digital marketing agency is to use AI to automate initial and ongoing research thereby having a competitive edge by continually uncovering emerging trends.Nowadays, AI can help detect and report the actual audience’s highest demands and needs directly through Conversation Intelligence (CI) i.e., a customer’s interaction data with the company.AI can help generate automatic reports on new trending needs via analyzing customer service calls

 

Effective Keyword targeting strategy: The reliable digital marketing agency understands that website language should resonate with what customers are actually saying. With the constant usage of AI tool one can gain insight and can:

 

Detect customer most commonly used words and phrasesEasily do mapping of their key word frequency to identify new emerging keyword patternsApplication of these findings in SEO strategies.AI can help target these keywords to understand how a customer is positioned in their buying journeyThese analyses can help smart business houses to understand upward trend of these keywords and can envisage in a new line of profitable business segment.

 

Apply AI to create tailor made content to audience specific requirements: CI is a very valuable tool in the hands of a digital marketing agency and must be effectively used to assess correct customer needs. This valuable data analysis can in turn be used to create effective content strategy by following below two step approach:

 

Discover popular phrases, terms and words which customers are using on calls and assess their specific inherent needs.

 

Seek help from CI to streamline the process of selecting appropriate content topic and build unique tailor-made content to customer needs.

 

Improved conversion rate and marketing efficiency via Marketing Automation: Marketing Automation helps in combining user data base with their predictive buying analytics to accurately predict what customers want. A digital marketing agency can effectively use AI to automatically deliver personalized offers to the customers at just the perfect time.

Let us quickly check some of these tools:

AI- driven chatbots: They are used to answer customer queries, making product recommendations based on insights from past online customer behavior and also aid in automatic order processing.CI- undoubtedly as we have been discussing, CI is a powerful tool to analyze customer calls and automatically qualify leads. This in turn will help marketing and sales teams to set their follow-ups by using automated notifications system for setting timeliness and needed relevance.

 

CI Integration with existing company CRM System: This is a unique way to create tailor made automation and communications by marketing source. Now one can easily track content engagement by prospective customers through phone calls. For example, an automated email response can be send to every prospective lead whose call interaction has lasted more than 60 seconds.

 

Final Remarks

The effectiveness and efficiency of any Digital Marketing Agency in the modern day world is directly related to the smart usage of AI empowered technological tools. CI has immensely contributed in enhancing marketing content and strategies.