Have you ever wondered what makes certain websites, apps and products so popular? In order to appeal to users, brands have to pay careful attention to details – like their site’s ease of use or their product’s performance. That’s where the golden ratio comes in handy. This ancient design concept based on mathematical principles has been used by the greatest artists and architects throughout history, so naturally, it can work wonders for your brand too! Here’s how you can implement the golden ratio into your own company to improve your user experience.
What is Golden Ratio?
In geometry and the arts, two quantities are in the golden ratio if their ratio is the same as the ratio between the whole and its larger part. This means that one quantity being half or twice what it would be if they were in a different proportion, such as 1:1.618.
Does it really exist?
The Golden Ratio is a well-known yet debated mathematical formula that people have been using for centuries. It was formally named in 1891 by mathematician Fibonacci and can be found in nature as well as art.
What are its benefits?
One of the best things about the golden ratio is that it applies to every design aspect. It can help you better understand your own brand, establish a relationship with customers, and find a balance among many disparate elements. A well-balanced design is more pleasing to the eye and makes an impact on how your customers feel while using your site or app. Some examples include equal column widths and heights, aligning content in both axes (horizontally/vertically), dividing space equally into thirds for text spacing.
How can we use it in our designs?
The golden ratio is the perfect balance between masculine and feminine energy, which is what we should strive for in our web design. The following are a few ways the golden ratio can be applied to improve your brand's user experience.
Final Note
To meet the needs of different user personas, you can use a variety of approaches. The following are some of the ways that website Design Company in India uses the Golden ratio for app design. For UI design, elements such as colors, spacing and fonts are positioned according to the Golden ratio, which can make an app more appealing. UX Design also makes use of various types of matrices based on Fibonacci numbers (i.e., Golden rectangle, 3-4-5 triangle) or Phi ratios for layout and content organization. The combination of these designs helps maintain consistency across apps and provides a straightforward way for new visitors to quickly understand how your company operates and interacts with them.
