Graphic designers merge art and technology to convey visual messages to their audiences. Graphic designs are made for websites, advertisements, print media, apparel, magazines, films, television and other forms of communication to attract the attention of customers and to develop clients' brand identity using graphics, images, typography, layouts, designs and other artistic skills.
So basically a graphic designer is a visual taleteller who uses their skills to convert ideas into visual art by incorporating digital art and artistic elements.
It is a graphics designer's job to ensure that a client's message is effectively conveyed to their customers and they can create the brand's identity among competitors. A good graphic design course helps to form artistic and professional ideals that are required in this competitive and constantly fluctuating profession.
Many fundamentals of graphic design are included in a graphic designing course. At Rathore University, students become master of all trades as they offer graphic design course that covers all the elements of graphic designing such as:
User Interface design
Design Principles
Typography 1 and 2
Product Design
Graphic Production
Photography
Web design
Visual communication
Auto-cad
Applied Illustration
Layout and production
And many more aspects of graphic design. A graphic designer uses the above-mentioned principles and design strategy to ensure that the intended message is effectively communicated and the client is happy with the final product.
The responsibilities of a graphic Designer may include:
Meeting the clients and discussing their requirements, budget and other aspects of the design project.
Discussing the road plan to reach the target audience through rough illustration
Suggesting clients, the strategies, formats, layouts, fonts, typography and specification to convey the intended message.
Apply techniques and graphic specifications to arrive at the final product
Present your final product to the client for approval and make the required changes.
Send your approved design project without any errors.
A Graphic Designer should possess many sets of skills to succeed at their job. Some of the important skills are:
Creativity
A designer irrespective of their field ought to be creative. Creativity is the most important skill that every graphic designer should possess. Graphic designing is a creative job as to how visual messages can be delivered effectively, as visual communication is the strongest and the most effective way of creating brand awareness. A graphic designer study polishes one's creativity and helps them excel in this profession.
Effective target audience
The basic intention of Graphic Designing is to influence the consumer and create brand awareness. One of the most necessary skills that sets a good designer from others is to effectively communicate the client's vision and idea to their target audience with the help of graphic designs.
Effective communication
Good communication is a must as it helps to understand the requirement of a client so that they can create a design that best suits the requirement and serves the purpose effectively.
Typography
It is a skill that makes written language more appealing in a visual form. For an effective designer, it is a must that they know which font is the best suitable for any given design product.
Along with the above-mentioned skills, one should be able to work independently and also under pressure remaining consistent and delivering projects as per the commitment that makes them trustworthy and relevant.
Graphic designers have a bright and promising future ahead of them, with many career opportunities to explore. Following are some of the job roles that a graphic designer can consider:
Product Designer
Every product needs packaging and it is a product designer's job to develop the system design and visual aspect of product packaging for merchandise, apparel, edible products and other consumer utility products.
Web Designer
A web designer develops user-appealing websites with their expertise in UI design, making a user interface that is easy to navigate and taking customers closer to conversion.
Art Director
They design and conceptualise visual layouts that are delivered to the client's target audiences for newspapers, magazines, films, television, websites and other forms of media.
Animator
An animator's job is to create moving images to stimulate movements using animation tools and software for films, television, video games, marketing, advertisements and other form of entertainment and media.
UI/UX designer
UI/UX designers have gained a lot of prominence in the era of digital marketing as every business wants to make their digital presence and that is possible with attractive and user-pleasing websites.
social media designer
With the growing social media marketing, client needs the services of social media designer that designs creative posts, layouts, festive posts and engaging content to boost traffic and create a loyal community online.
You can find many online certified graphic courses but always opt for the best graphic design institute. Rathore University offers graphic designing courses that polish students' skills and helps to achieve success in students' professional careers.
There are many career choices in the field of graphic design that students can explore and excel in those careers.
Pay scale of a graphic designer:
Typically Graphics Designers earn Rs.3,00,000 per annum and highly skilled graphics designers earn roughly Rs.12,00,000 per annum. The pay scale depends on an individual's experience and skills.
An entry-level Graphic designer earns around Rs.1,40,000 p.a. and middle level earns Rs.3,00,000 p.a. The salary varies from company to company. A good graphic design course is very essential to get a handsome salary and a job at the best design companies. Join Rathore University, the best Graphic Design Institute in Ahmedabad and turn your dreams into reality.