The oral care segment is no longer limited to toothpaste and toothbrushes. It is now a vibrant corner of the beauty and wellness world, where a cosmetics manufacturer has a central role to play in transforming the consumer experience. From innovation in flavour, to eco-friendly packaging and sensory attraction, cosmetic principles are propelling oral care to new levels. Behind these advances, Indian CDMO pharma firms are facilitating the quick scale-up and diversification of such innovative products to reach a wide consumer base.