QR codes have rapidly evolved from being just a random pattern on paper to becoming a vital tool for enhancing the customer experience.

These Quick Response (QR) codes now bridge the gap between the physical and digital worlds. The way businesses interact with their customers is being transformed. 

An estimated 16 million users are expected to embrace this technology and scan QR codes with their smartphones in the United States between 2022 and 2025.

This prediction from Statista highlights the rising popularity of QR codes because many people use them for contactless payments and for easily scanning things like restaurant menus or product descriptions. 

Now, let's dive into the Ten key benefits of QR codes, how they have grown, and the ways they can make customers happier.  

Benefits of QR Codes

1. Contactless Convenience

QR codes are all about easy, touch-free transactions, something that has become important in the world after the pandemic.

This has changed the way we interact with the physical world while reducing unnecessary physical contact. According to McKinsey & Company, 60% of consumers reported an increased use of contactless technologies during the pandemic.

2. Instant And Effortless Access to Information

QR codes make it effortless for businesses to provide detailed information to customers. For example, a QR code on a product packaging about how-to videos, guide or what customers think about the product or make it easy to understand the product better. This instant access to information, including efficient NPS calculation, makes your customer experience much better.

3. Streamlined Payments

QR codes have streamlined payment processes, allowing consumers to make transactions smoothly. In countries like China, QR code-based mobile payments have achieved remarkable success, with over 92% of mobile users using mobile payment apps like Alipay and WeChat Pay, as reported by Statista.