What makes you enter a bar? The coasters? Well, not really. However, they can be one of the most subtle, yet catchy things that you might come across in a bar or restaurant. As humans, we always tend to notice the tiny things and appreciate them if we see that they are different than the usual ones. Custom coasters are one such thing. It is one of the most unique ways of making your bar or restaurant stands out in the crowd.
Ideas for Customizing Coasters
The idea of custom coasters is quite interesting. You can add anything you want to these coasters to make them look unique and attractive. You can customize these coasters with your brand logo, or use pictures and designs that go with the theme of your bar or restaurant. You can make the coasters look quirky by making them in different shapes. Here are some tips for customizing coasters for your bar and restaurant.
- Choose the Right Material
The first and foremost thing that you must do while customizing coasters for your bar and restaurant is to choose a good material for the coasters. You will have to keep in mind that the material you choose for these coasters would speak aloud about the quality of your bar and restaurant. Hence, you must make sure that the quality if not great, is at least a good one.
- Try Customizing the Coaster Sets
Customizing over the customization is even catchier. By this, we mean that you can customize the number of coasters that you are choosing to make a set. Your bar and restaurant will probably have seats with different seating capacities. Try customizing the coasters according to that and serving them as per the seating capacity.
- Add a Little Quirkiness
Being quirky is the newest way of being attractive. People love to see and experience things that are not that usual. They like things that are different. The typical round or square-shaped coasters would eventually get boring, no matter how much you customize them. Make the coasters look a little crazy. You can make them in unusual shapes, or add some LED at the bottom.
Reasons to Customize Coasters
If you ask why should you customize coasters? Then the answer would be, that these are extremely attractive and will add to the look of the bar and restaurant. However, if you ask how to use these customized coasters? Then the answer would be something different. One of the best things that you can do for your bar and restaurant by customizing the coasters, is to increase the sales of the place by doing better marketing. Yes. These coasters can do the branding part almost entirely by themselves. Let us take a look at how these coasters can be used in bars and restaurants:
- Better Advertising
Coasters are one of the best ways of advertising. You can advertise anything through these coasters. For example, if your bar has a happy hours system, then that can be well promoted through these coasters, or if there is an addition to the menu, then these coasters might be perfect for highlighting that. Coasters are one of the best ways of advertising since a customer who visits a restaurant cannot ignore a coaster if it is used for placing a glass of water or a drink.
- Improvement in Sales
The more people get to see what the restaurant or the bar has to offer, the more people get attracted to buy them. This helps in improving the sales and eventually helps in earning better profits. Placing a good offer in front of the customers through a customized coaster is one of the best things that you can do for improving your sales since you can stay rest assured that a customer will automatically see the coasters and get attracted to the offers and eventually end up buying.
- Excellent Way of Marketing
Customized coasters are an excellent way of marketing to the customers who visit the bar or the restaurant. You can simply highlight the USPs of the place and put them in front of the customers. This will automatically catch the eyes of the customers and they will notice the highlights of the restaurant or the bar that you want the customers to notice. The better the marketing strategy, the better will your sales be. Hence, customizing these coasters can never go wrong when it comes to making them a marketing strategy for the restaurant and bar.
- Serves as an Extension of your Brand
Coasters can be used as a perfect tool for branding. You can use these coasters to let people know about the brand. The coasters speak for themselves. The kind of design that you will choose for these coasters will serve as an extension of your brand. Thus, create something that resonates with the bar and restaurant.
Bottom Line
There are so many things that we think are not worthy. That, however, does not lessen their worth. This stands the same for customized coasters. If you can use these in the right way for your bar and restaurant then it can turn out to be a tool that helps the restaurant and bar to earn higher amounts of profit.
