There is no denying that it takes a considerable number of years for a company to build its reputation in the market. It is pretty obvious that most people prefer relying upon a renowned and well-reputed brand compared to lesser-known companies. Hence, leading businesses across diverse sectors emphasize maintaining and improving the brand image.
The rate of cybercrimes has proliferated ever since businesses started conducting activities online. At present, large-scale enterprises and start-up businesses are more susceptible to trademark infringement, brand abuse, and severe brand damage. Cybercriminals are always on the lookout to gain unauthorized access to businesses’ official websites and social media profiles to tarnish their image.
Therefore, businesses are becoming more and more dependent on brand compliance monitoring tools. These productive tools constantly scan the virtual landscape to help safeguard brands and their domains. You can protect your brand against infringement if you use a reliable brand protection tool.
What does Brand Protection mean?
The procedure a company follows to protect its intellectual property and brands against infringers, copyright pirates and counterfeiters is regarded as brand protection. Do it to safeguard your business’s reputation, image and overall value besides protecting the revenue loss. In simple words, the act of taking measures to keep brand infringement at bay is brand protection.
Earlier, a company’s particular department comprising a few employees was responsible for managing and ensuring brand protection. With time, its importance has increased to such an extent that companies nowadays prefer devising a well-integrated brand protection strategy.
Different forms of Brand Infringements
It is a big crime to produce, distribute and sell products without any authorization or permission under your business’s Intellectual Property right or brand name. True counterfeiting makes businesses lose customers and money. Moreover, it becomes incredibly difficult for people to distinguish between a brand’s actual product and the fake one. Hence, opting for the best brand protection solutions is a smart move.
Here are some common brand infringement types.
Copyright
If all your manufactured and distributed goods or works are copyright protected, no one can do copyright infringement, which is unauthorized imitation, distribution and exhibition. It is one of the core forms of intellectual property, which covers a wide range of genuine and original works.
Design
Design infringement is when someone else uses patented design elements to manufacture and sell a similar version of your goods without authorization. Those who possess design right often complain about design infringement.
Patent
Infringing your patent means selling your business’s patented products illegally by a third party. Government authorities grant a business or an individual a patent, which is an exclusive right, for inventing something (product or process) new and unique. Patent infringement may adversely impact your company’s reputation and revenue.
Trademark
The unauthorized or illegal use of your registered trademark on products or services by a different company is trademark infringement. It becomes easier to differentiate your goods and services from the counterfeit ones because of the trademark. You can trademark your business’s name, logo, shapes, patterns or anything relevant to your brand.
Apart from the aforementioned ones, counterfeiters also resort to various other ways to carry out brand infringement, such as domain name infringement, phishing and social media impersonation.
Reasons Why a Company Protects Its Trademark
Brand Image and Reputation
Besides dedication, commitment and hard work, it takes years for a business enterprise to establish itself as a strong brand. However, if you avoid taking adequate measures, anyone can tarnish your brand image and reputation in seconds. Therefore, make it a priority to carry out affiliate monitoring using the right tools. Doing so will not allow anything to harm your company’s image and goodwill, and you will have peace of mind.
Stay Competitive
Staying competitive keeps a business in the limelight and helps it become a well-known brand. If counterfeiters infringe on your brand, not only will you be able to make profits, but you will also not stay competitive anymore.
Minimize Revenue Losses
Because of brand scams, companies across multiple industries lose billions every year. The sole objective of fraud is to compel your customers to avoid choosing you and buying your products or availing your services. They do so by producing and selling fake, cheap quality goods using your trademark. If you remain unaware and do not take any action sooner than later, you will suffer immense revenue losses.
Virus positive can come to Your Brand’s Rescue
Hopefully, by now, you have understood the importance of brand reputation protection. Choosing Virus positive Technologies can help you get your hands on effective tools that will help you improve your brand’s online security and perform affiliate monitor with ease. You will also gain insight into your affiliate traffic and assess performance, besides tracking brand compliance.