If you're trying to boost your business prospects, custom printed mugs should be considered for their ability to have a lasting impact on your customers. Retail stores, coffee shops, technical start-ups and everyone between can take advantage of the many uses of these mugs. From marketing purposes to boosting profits, these advantages are many and varied. We've taken a closer look at just some of these in the list below:

Conversational Piece
Mugs make fantastic conversational pieces – happy customers will be eager to share your story with their friends over a cup of coffee, all the while spreading awareness of who you are and what you're about. If you've chosen a particularly interesting design, you might even find that others stop to ask about it.

Keepsake for Customers
Mugs aren't quite the same as items that are more disposable in nature (such as confectionary and bottled water) – they're something that will stick around someone's kitchen forever. When a customer receives a cup, your business will also receive the added benefit of long-term exposure every single time they use it.

Spreading your Message
A mug that has been personalised with your logo and tagline is an attractive and functional way to spread your message beyond the four walls of your premises. Featuring unique finishes and eye-catching designs, your customers won't be able to resist the urge to pick the cup up and test it out for themselves.

Now that we've covered some of the basic advantages of custom printed mugs, here are just some of the ways you can use them to improve your prospects:

Client Giveaways
Mugs can be a thoughtful gift for clients and customers, whether you're just entering a partnership with them or you want to show your appreciation for their many years of loyalty. Nothing says 'thank you' quite like attractive custom stoneware that will stand the test of time for many years to come.

Office Supplies
Why not replace all of the mugs in your office kitchen with ones that have been branded with your logo and/or tagline? This will ensure that staff and visitors will use them on a daily basis, helping to keep your brand front and centre in the minds of those who work for you and who are coming in for meetings.

Sold as Merchandise
One of the best ways to use mugs is to sell them as branded merchandise. On top of all the benefits we've outlined above, you'll also have found a new line of revenue. In fact, they might become so popular (as has happened in many cases around the world) that they become a real source of income for your business.

We hope that the above information has solidified your decision to add custom printed mugs to your operation as a means of improving business prospects. As you can see, they offer a number of advantages that businesses of all shapes and sizes can benefit from – you just have to make sure that you've used the mugs correctly and have been discerning in putting together the design. Also ensure that you've ordered from a reputable supplier.